Car Sales Talk 101

With the current car selling atmosphere we are tempted to revert to being order takers. If we are to survive this feeding frenzy, we are going to need to remember the sales process and what it took to sell cars before the chip shortage. The horse will drop, will you be ready to march on without missing a beat?

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A new year is here and the market is bound to change. It's time to get back to the basics of selling and time to hone our selling skills. This career is dependent on customers coming back to see us for most all future car purchases, not to mention the referrals they can produce.

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Getting the customer to come back after their visit has less to do after they leave and more to do with what you did when they were on the lot and in your showroom. Listen up and start enjoying more be backs and quite possibly more first time closes.

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One of the biggest mistakes we make id buying into the customers excuse that they do no have a lot of time. We shortcut the process and pre qualify the customer only to find that they never return or answer their phones after we release them. Listen up to find out how I handle customers in this situation.

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Coming to work and just waiting is a sure fire way of have a mediocre and short career in the car business. Have a plan and if management does not bring structure to your team, then you'll have to do it yourself, Listen Up!

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We tend to leave a lot of deals on the table to be gobbled up by the next dealership when we fail to ask for a co-signer. Listen up as we discus how and why we need the co-signer and how to get it upfront.

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We all need a break now and then, but what happens when we bet back form our vacation? Prior planning and preparations can make the move back into the selling modes much smoother.

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The lively hood of your dealership depends highly on the ability to capture the customers financing. While profits dwindle on the front end, the Back end of the deal continues to grow even more important than just a few years ago. Listen to this episode for a quick tip on attempting to gather their finance or at least the opportunity to sell a few finance products.

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Teamwork - Everybody working together to achieve a specific goal. Try it.

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We are all at work lots of hours a day but we don't all work lots of hours a day. If we change our perspective and maybe our attitude, may be we can sell more cars. Quit wasting your time wasting time and quit wasting your customers time by pre qualifying them and skipping steps. All that can happen is you will make more money.

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