Today we have a dual guest episode with Husband & Wife duo, Steve & Beth McDaniel. They have a background in the paint and coatings industry where they have been finding ways to make paints and coatings do something other than just decorate and protect their surface. 

Their latest innovation is a way to create surfaces that act as carbon capture the same way Blue Algae does. The surfaces can be mass deployed to capture gigatons of carbon to remove carbon from the air permanently at scale. 

Their company is called Reactive solutions, they are the recent winners of a CarbonX Prize to help Bulgaria test out their solution. 

The conversation has two parts. 

First, we talk about the science - the tech it self - how they came across it and the R&D process 

Second, we go into the more commercial side of things. We talk about their business model, their tips for winning  pilot projects, some of their advice on focusing on the MVP, and the importance of leveraging existing network to get the intros you need. 

If you're an entrepreneur in the hardware or IP side of thing, this second half is going to be pretty valuable so you can go there if you're strapped for time. 

Overall, really fascinating conversation. We hope you enjoy! 

Topics: 

• 4:46 Intro to them, their backgrounds, and how they got into CarbonTech
• 17:29 The R&D Process
• 19:22 - The ideal use case for their tech
• 27:43 Their cost per ton of capture and how many don't count the sequestration costs
• 33:24 How carbon capture projects make money
• 37:00 The IP & Licensing Model
• 44:39 Why pilots are required to secure further investment
• 51:20 Tips to winning pilot projects
• 57:00 Gov. grants, should you get them, & how to

Links: 

• Beth on LinkedIn:
• Steve on LinkedIn:
• Reactive Surfaces Website:
• Check out our Sponsor, NextWave Partners:
• Join the Slack Channel: 
• Follow CleanTechies on LinkedIn:
• HMU on Twitter: @silasmahner

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