Anat Peri is the Founder and Head Facilitator at Training Camp for the Soul, a transformative personal development program that has attracted many coaches and gym owners in the CrossFit and functional fitness space.  

I am currently finishing up the final week of the 90-day online version of TCS, and have already noticed a huge difference in my awareness, my relationships, and how I interact with my businesses.  

In this episode, we discuss the 5 stages of transformation, the role Mom and Dad played in shaping who you are today, and how the ego is affecting so many of the decisions you make on a daily basis.  

Almost 2 weeks ago, we found out that several of our coaches were positive for COVID, and we made the decision to shut down our gym for over 2 weeks.  Unlike the first shut down 4 months ago where we were able to loan out equipment and provide remote workouts and coaching, we felt it was right this time to put all of our memberships on hold, which was a significant loss for our business.  As we look to open back up in the next week or two, this episode dives into how we are approaching things to limit our downside and protect the long-term future of our gym.  

Mike Bledsoe is the former co-founder of Barbell Shrugged, and now helps coaches build six-figure businesses via his Strong Coach program.  This wide-ranging conversation with Mike discusses COVID, the value of paying for a coach, avoiding the victim mentality, and what success looks like to him.  We also talk about why so many coaches and gym owners that take on his Strong Coach or Training Camp for the Soul programs, end up selling or leaving their gyms.

Two months ago, we rebranded our gym from CrossFit Palm Beach to FitTown Jupiter.  One of the things we learned in the rebranding process, is that it's important to define parameters for how you come up with a brand or class name, and not just pick a name that feels right in the moment.  This episode breaks down our process for rebranding to FitTown Jupiter and how we decided to change our CrossFit class name to FTX.

Chris Thorndike from LIV Athletic and Factory Forged is back on the show to share his thoughts on the recent sale of CrossFit Inc and the new CEO Eric Roza.  Chris has been a CrossFit affiliate for over a decade, even though it hasn't been his main brand for the last couple years.  He recently took a stand for change within CrossFit, by announcing his de-affiliation.

In this episode Chris breaks down the value of the CrossFit affiliate program, and what he would like to see moving forward to regain his love, passion, and affiliation with the CrossFit brand.

Greg Glassman's recent comments have sparked a mass exodus of CrossFit Affiliates De-Affiliating from the CrossFit Brand. Many CrossFit gyms are still taking a "wait and see" approach while others have already made the decision to de-affiliate, but with the hope of coming back to the CrossFit brand someday. This podcast explains why our de-affiliation from CrossFit will be a forever decision for us, and what things to consider as you are making this decision for your own gym. 

Racism and systemic oppression is still happening regularly in our society, and we have a platform as gym owners to create change.  We got into this industry to change lives, and this is another opportunity to do just that.  Today's episode is about opening that conversation and helping each other find and create opportunities for change in our local communities.

Were almost 3 weeks in to re-opening our gym under limited capacity restrictions.  This episode details our experience so far.  

This is the rest of the interview from last week's episode with Brian Costello of the O23 Coaching System.  In this week's episode, we discuss how to structure and price this type of program, and how to implement this as a solo coach or as a gym owner who's in charge of an entire team.  Brian shares some great nuggets for helping clients see better results, while increasing their buy-in to working with you.  

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