Knowledge at Wharton

Career Crisis: Monster.com Has Choices to Make as It Approaches ’Middle Age’


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When the Internet was young pioneering online job recruitment firm Monster.com rocked the way people look for work. Now Monster itself has hit a rocky patch marked by the resignation of three top officers a major security breach and the rise of new competitors including Craigslist. According to Wharton faculty and analysts Monster is confronting the ”middle age” that all veteran firms of the Internet’s early days must face. The company remains a force in employment advertising they say but as it settles into maturity Monster must find new ways to protect its established markets and expand overseas.

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