Zach tells a story that pertains to Authority. The point of the story is, if you just create a consistent content you will become an expert by default. If you have content that are detail oriented, very targeted, specific to a niche, to an industry - people are going to listen to you. In Podcasting, you are going to be an expert when you push/create a content that people are interested to. He wants to give the people an idea that overtime, if something hits and goes viral, people starts to listen to you more often by default and all of a sudden you become an expert. That all starts with consistency. Just make sure you continue doing your content - you may not know what hits or what ends up blowing up. If you are consistent, something is going to hit. Be consistent, keep pushing your content out there, and build yourself up a library and that in overtime will be search upon, it will be found and some pieces will go to viral. And all of a sudden hundred thousands of people will think you are the expert in that field.
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