Career In Audio : Chats About Podcasting, Radio And Other Content Creation

 In this episode, Zach discusses a Medium article by Benjamin Hardy, about the importance of recognizing how far you've come. Although it may feel like you are still a long way from reaching your final goals, it's important to take time to appreciate the progress you have made so far. Setting smaller goals helps you stay focused and these smaller improvements give you confidence in yourself and help you stay motivated. Although you may seem far from your final destination it's important to realize you've come a long way to get to where you are now.

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In this episode, Zach discusses the importance of making your listeners feel appreciated by giving them some bonus content they weren't expecting. A good way to show your listeners that they're important to you is to reward listener loyalty with something that isn't necessarily available to just anyone. Why not try a recap episode, or answer some questions you didn't have time for on another show, or even save a snippet of a future episode just for those dedicated listeners?

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In this episode, Zach will be sharing something he learned from Russell Brunson. He is in the middle of reading Experts Secrets written by Russell Brunson which is more about building a Tribe. One of the things that really stuck out to Zach while reading the book is Getting Rid Of The Technobabble. A lot of you are doing Niche Podcasting and one of the downfalls of that is that you assume that everybody knows the Niche Specific Lingo you are referring to. Zach says if your Niche is that you're going to try to educate people on but you are not sure how far along they are in the process, you need to assume that they know nothing. Assume that they know nothing about your Niche or assume that they know very little and get rid of the Technobabble. The reason this resonated with Zach, is that Russell talked about the research on The 2016 Elections. Almost completely across the board, the elections were won by the person who use Vocabulary that was closer to the third grade level. If you are interested in a fan base that will come back to you time and time again, you need to talk to them as if they might not know near as much as you. Talk down on their level, resonate with them and let them connect with you. If you can eliminate a lot of Technobabble, you can go a long way.

Zach created a link to Russell's free book of Expert Secrets which will resonate for a lot of you. Just go to careerinaudio.club/expertsecrets and you can get Russell's book for free.

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In this episode, Zach will give an update with his paid advertisement which he talk about in his previous episode - 024 - Results From The First 3 Days Of Doing Paid Advertising For My Podcast. Zach previously paid an advertisement to see what benefit he could get from it and that has now ended and he wanted to share the results with you. Zach primarily use Overcast app as his podcast player. One thing he loves about this app is it's free and they use advertising at the bottom of the player to make money off their app. So, the banner ad (it's a very small ad at the bottom of your screen) is purchased by other podcasters that will take the opportunity to get people to tap one time on their ad and immediately be sent on their podcast page which is also inside Overcast. So, Zach purchase an ad for one month on their website which is overcast.fm. They have a lot of podcast categories that you can tie into. Zach put his podcast in Education category, meaning his ad will be shown to people either playing or searching for podcast in the Education category. The cost is $150 for an ad for one month in the Education category. The results for a month are as follows: 38,693 views, 2,938 taps on the ad, 112 tap the subscribe button. 

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WE'VE MOVED TO A MONDAY/THURSDAY EPISODE RELEASE SCHEDULE. Enjoy today's Monday episode release.

In this episode, Zach will talk about Monetizing which is also one of his goal although his main reason for this podcast is that he love it. One of the simplest way to monetize your podcast is Invest your time. You can direct them into your website or use an email address if you doesn't have a website yet. Have people schedule a 15 minute strategy call with you. It's free and zero obligation, you do not sell them anything at the end. Those who will take a time out of their day to schedule a 15 minute conversation with you, those are the ones that want to be a part of your tribe (people so loyal to you that will consume anything you put out there). Ask them questions and take those responses and find a pattern of what these people really want from you or what they're asking for. They're going to ask you for some sort of product that they want you to make for them. And then you make it and sell to the masses. That takes a lot of time, takes a lot of effort. It's not going to be a quick win but it's a guaranteed win. You will going to find out how to do something that you can monetize and you are using the people that actually listen to your podcast to find that thing. It's not the quickest way but it's one of the simplest.

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Zach is motivated to do this episode due to someone that wanted to be his client who wanted to start a career in audio space. He told Zach that he is afraid that no matter what he's going to suck. Then Zach told him that you are going to suck. No matter what industry, you're going to suck at first. But if you keep on doing it, the experience will help you not suck. The more you do the thing you want to do, the less you will suck over time. Zach wish somebody told him this back before he started in this field. This is Impostor Syndrome. So, Zach says that you will suck, but if you start today it will be fine later. Just keep going and you will suck less. Remember, Get Used to Sucking because Everyday You'll Suck a Little Less.

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In this episode, Zach will talk about likability or being likable. There are people that told him they always don't feel liked as to pertains to people that are listening to their radio show. There are mainly two questions he ask them. First is that - Where does likability rank on the things that you would like to get out of doing a radio show or podcast? Obviously, everybody would love to be liked when they are talking publicly especially if they're trying to sell something to the people. So, it depends on the genre or niche. Those in opinion based podcast, should have a strong convictions and move on. The stronger the conviction, the stronger the loyalty. Those in information based, the best way to be liked is to Empathize. Have a strong emotional connection with your listeners. Empathize with your audience. Make them think that the struggles that they are going through are or were your struggles as well. 

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The theme for this episode is "I'm not saying, I'm just saying". Zach says that if you are listening to this podcast you might be into radio or some sort of audio podcasting, etc. and if you wanted to get in you got to find a way to get in. In his case, the route he went is he went to college. Zach graduated with a degree in Journalism. He knew from an early age that he wanted to be in radio and he really don't use his degree in any shape or form. He's already interning in a radio station which is why he taught he might become a Sports Journalist and interview people for a living so he chose Journalism. With today's technology, you can ask for an internship in radio station or you could buy a little bit of podcasting equipment and you can start with your cellphone. You can do all of that and just start once a day doing a podcast. Buy your podcast equipment, start a podcast, do it 5 days a week. It will take you a year or 2 years, you got to post it to the internet and over time you will hone your craft and you will done it more or less on your own. Start now and do your podcast. If you are someone who wants to break into the business, you can do it this way. You don't have to apply anywhere for a job. You can either intern or you can start a podcast or you can do both if you have the time. Hone your craft by starting a podcast now if you really want a job in radio.

For a downloadable list of equipment you can buy for any budget to get your podcast going, please go to doyourdamnpodcast.com/equipment.

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In this episode, Zach says the day he recorded this pod is a special day he look forward to because he will be recording his first webinar. The Stress Free Podcast Marketers Guide  for New Podcasters. Zach will preview his next episode, he will tell why he give away a lot of his favorite content for free. Zach will give you the introduction to his doyourdamnpodcast.com membership area. He will tell you an idea how to start your podcast. Go get your cellphone and open Voice Memo app or any Voice app you have and hit record. All you need to know is what the overall subject or genre of your podcast. If you know that, then proceed with your first episode where you introduce yourself and let people know a little bit about who you are. In this episode, you answer 3 questions. Who are you? What is the purpose of the podcast? Why are you doing it? Spend a lot of time on the Why. Tell a story. Get starting right now. 

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Zach's introduction is about his podcast episodes that all were done in his car which most of you know if you started listening from episode 000 or shortly there after. Zach says he is fascinated by a lot of different subjects. He listens to 5 or 10 podcasts and there are some times where half of those that he enjoyed and the other half where he is not in the mood to listen to. So, he go searching for another free podcast to listen to. And found one with zero energy. Moral story is that if Energy is not half of the bottle then it's pretty close. As the old adage is "A Content is King". Content without Energy is not King. Zach says to remember to have an Energy.

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