Career In Audio : Chats About Podcasting, Radio And Other Content Creation

In this episode, Zach will give you an update with regard his previous episode of Advertising. Here is the previous episode Zach talk about buying advertising for your podcast - 012 - The One Way To Promote Your Podcast That No One Talks About. Zach bought advertising for his podcast to try this. He have been using the Overcast Podcast player. He bought advertising on the Overcast Podcast player Ad platform. Overcast will put a small Ad banner at the bottom of the podcast player. That advertisement will go out to people based on whatever podcast they currently listen to and so you get to choose. One of the first thing you choose is - What type of genre of podcast do you want to advertise under? Zach chose Education for Career in Audio Podcast which means people who are listening to other educational podcast will get his advertisement in a small banner at the bottom of their phone. Zach paid $150 for a month for this Ad. Zach will update you again and the purpose of this is that he's practicing what he preach.

Zach urge you to go to doyourdamnpodcast.com/stressfree and sign up for the free webinar. He will show you new podcasters in his free webinar how to get that podcast off the ground for little or no money, podcast growth on steroids, and iTunes hack. Also, subscribe on the podcast and do leave a rating or review on iTunes.

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In this episode, Zach will talk about Impostor Syndrome which he himself suffer from and is still continue to suffer from it. Zach knows that many of you suffer from it too. He's been in radio for over 20 years now but Impostor Syndrome still happens to him and he's still fighting it. Zach think that part of Impostor Syndrome is worrying what other people will think if you fail or if you run out of time to do it all the time. Go ahead and be the expert in your field and then go out on your show and portray that confidence. Get over your Impostor Syndrome and go out do some cool things. If somebody is giving you hell because they think you are an Impostor, chances are they are too. Because they don't know what it's like to try to be something different than them.

Zach urge you to subscribe and leave a rating and review. Zach would really, really appreciate it.

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In this episode, Zach will be giving two interview tips. The first one is, the Double Barrel Question. The Double Barrel Question is asking two questions at the same time. Tip 1.A is - Don't worry about being brief. Ask the question and get out of the way. Let the interviewee be the star. The number 2 is, Load Open Query. Close query when you really need an open one. What is an Open Query and Close Query? Close Query is - can the answer be answered in just one word, two words, three words? If the answer is Yes to that, then it's probably a Close Query question. Basically, use How, What, Why. Those are the best ones. Those are Open Query. If you can use those as mush as you can to start your questions you are in a really, really good spot. If you start your questions with 'Did, Can or Are' then that's the end of the question. Those are the bad ones. Those are Close Query.  Tip 2.A is - Listen to your interviewee. They're going to give you openings as to what kind of questions you can ask next.

Zach urge you to go to doyourdamnpodcast.com/stressfree which is his first webinar. It is absolutely free. If you're starting a podcast or started a podcast recently, Zach will give you some very quick and easy tips to grow your podcast and his iTunes hack to get you a lot of downloads.

Go to careerinaudio.club for your free gift.

In this episode, Zach will talk about Loops. He site Seinfeld's episodes as to what he will talk about. Zach consider Seinfeld's episodes brilliant because it always have four different sub-stories and somehow at the end, all of those little sub-stories would intersect into a one big pay-off. Zach's point is, in the middle of your shows you are to open loops and closes, when you open a loop you close another. Here is Zach's example, you open up a loop to start an interview whenever you're in the middle of a podcast. By loop, Zach means a mini topic. Opening a loop means you have teased a story for later on or teased something that's gonna happen later on in the podcast. Then you're about to close that loop which means you're gonna close the deal, you're gonna pay-off the tease that you gave earlier. Right before you do, open up another loop. Now there's two loops open, right before you open that second loop, close the first one. Basically, you're teasing what is coming up just a little bit later in the podcast so people will listen longer. Get people to listen longer by teasing what's coming ahead. That is what a great flow to any show has. It is an art. Zach says it's not something you'll gonna be able to perfect overnight. But if you start structuring your show like that, you'll gonna find people are going to listen longer.

If you need help with this, hit Zach on twitter @bigez or send him an email at [email protected].

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In this episode, Zach says that he is enjoying doing podcast very very much now because of the help of a Virtual Assistant. He already talk about his Virtual Assistant in previous episode - 006 - What To Do When You Can't Do It All. Zach is enjoying and love doing this podcast now because he made enough money in other podcast that pays for him to hand off work that he don't have time to do to his Virtual Assistant. He taken the money that he made and invested it back on his business. As of now, this is just Zach's side business but he has goals to make it more than just a side business. Until then, Zach decided to reinvest the money that he made in the company and reinvest it into more things for the company. One of them being the Virtual Assistant that helps to take some of the extra work. As you start making money with your podcast, Zach wants you to reinvest it. He now get to do the fun things about the podcast. Zach's point is if you make $5, $10, $15 or more on your podcast, take that money and give it to somebody that will make producing a podcast for you that much easier. And, for you to make cash on your podcast, Zach is doing a free webinar which will tell you all about it. Just go to doyourdamnpocast.com/stressfree.

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In this episode, Zach is saying that when somebody has given you something of extreme value for free, you look at that valuable thing that person gave you. That is exactly the kind of person you want to be in the audio world. You want to give value to the people that listen on the radio and podcast side. That value make helm in the form of giving something for free. Those listeners are appreciative that they have been given value upfront for free. Give them something tangible for free and make it valuable. Then they will feel obliged to pay you back in someway and usually that payback comes twofold, threefold, fourfold or fivefold. Zach's message is if you want to turn your shows' listeners into real customers that put money into your pocket then give them value first. Give VALUE first.

Zach is giving a free webinar. Just go to doyourdamnpodcast.com/stressfree.

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In this episode, Zach will talk about a Hack that he used and something that he's been working on. First is what Zach will call as Preparation H. There will be times that you'll have an idea and will forget it. Zach will advise you to open a Note taking app or Voice recording app on your phone, hit the dictate button or record button and go then save it. Don't let ideas slip out of your mind. Next is about the FREE webinar that Zach created. The first one is scheduled for April 29th 2018 and it's called the Stress-free Podcast Marketing System for the new Podcasters. Zach will show you things that will make you feel that your first win is possible in getting it. Zach will also show you in the webinar the hack that he use that gets him featured in iTunes. Go to doyourdamnpodcast.com and sign up for the webinar or go to doyourdamnpodcast.com/stressfree that will take you directly to this free webinar and to register for it.

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In this episode, Zach will be sharing his experience being an overweight nearly his entire life. After many attempts, he feel like this is the time his losing weight for good. He's been as high as 420 lbs and he is now just above the 300 barrier as of recording this podcast. What Zach did is he just stack wins on top of wins on top of wins which reminded him of his podcasting career. Zach failed both in radio and podcasting when he first tried to get started that when he look back he thinks the reason is that he never got that early win. Zach feels like the problem with a lot of people when it becomes an issue of wanting to start you're own show, is that you're so craving a victory. Victory is different in every person and you have to figure that out. Zach will tell you to try and try again until you get that first win because you will keep on stacking them. Zach's message for all of you is that if you are starting your own show, whatever your goal is keep grinding towards it. The first win in your journey for your own show is the hardest. So, the title of this podcast is — Do Not Quit… The First Win is the Toughest.

Please give us a rating and review in iTunes and subscribe. Just go to carrerinaudio.club/itunes and it will take you right to the iTunes store. Zach would really appreciate it. Thank you.

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In this episode, Zach says that one of his favorite things in podcasting and radio is he loves interviewing. In podcasting and radio in general, you're never gonna be the best but you always strive to be the best. You're never gonna be perfect but you strive to be perfect. You're always reaching for that an unattainable goal but maybe it's just to get 1% better or to be a little bit better than you were the day before. So in interviewing, what Zach try to do is to interview with a different spin. Ask a question that is isn't always asked of the recipient or try to ask in a different way. There are a lot of people that are used to being interviewed that you will interview. Those people have probably heard a lot of the same questions and know exactly how to answer them word per word. Stop asking same question or find another way to ask. Let the interviewee be the star. If you can, just find a way to ask questions or surprise the interviewee with a question worded differently or propose in a different light. 'Be thoughtful with your questions' is the lesson Zach want to give you on this episode.

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In this episode, Zach wants you to know that you will run Into a guest that gets longwinded with the question. If you are fading away in listening into a longwinded answer of a guest, you're listeners is probably gone. Zach wants you to get out of there as fast as you possibly can and that can be tricky. Two ways to go about it that Zach have used are, Number 1 - Think about the next question that you are gonna ask that you think will tie in what your guest is talking about and If you can find a break where they take a breath or something - jump in with that question. It is not ideal but neither is the longwinded answer they are giving either. Number 2 - If you think you can take a chance at them finishing their answer soon, if you can feel them getting ready to end their answer after their very longwinded response. Then when you jump back in for your next question, you say something like the following and make sure it is very non-abrasive  and non-aggressive in the way you say the following. That gets the job done. There is a third one, Zach is not a huge fan of it but sometimes in a very rare situation it does work. You interrupting an interviewee by using verbal cues, Zach is very much against it but it might work. Zach will use it as the very last resort - that is a third option. Those are the 3 Ways to Stop a Longwinded Answer from a Guest.

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