Neutral advisors are your best asset in identifying blindspots.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Some people would call this a coach, a mentor, an adviser, a consigliere if you will or maybe you’re even hiring a consultant who has a particular skill in that area. They are emotionally neutral meaning they care about you as the person, they are not emotional about the issue, they actually have casual indifference to be issue. They are casually indifferent because they have  such a high level of skill in that area that fixing that problem or challenge is what they do every single day. So, they can be very emotionally neutral and you need to have that mirror, the more mirrors you have around you, the more your strengths will grow and when your strengths grow you actually buy recruitment, make your blind spots minimal.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Want to know your blindspots? Hire a mirror!

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Generalist implies you–you have skill in many areas. If you are reading this book or listening to this audio, you have no weaknesses. You are strong in every area. You're overdoing it though, in one area, which is you're using your strength to start to judge your areas of improvement and you're calling them weaknesses and the moment you do that, you get blinder and blinder and blinder. Take your strengths, be aware of those strengths. Go back to the quadrant we showed you before, look at the diagonal, that's your first hire. That's where you need to get a mirror, somebody that can reflect back to you somebody that can help you formulate the entire picture, including the parts of the picture that you're missing. Now this person needs to be emotionally neutral. They need to be a third party. This cannot be your family.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

A blindspot is NOT the same as a weakness. Want to know why?

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

We believe you focus on your strengths, you only have strengths, you do not have weaknesses. Why might you consider them a weakness because you're comparing them to your strength, anything compared to your strengths might be considered a weakness. We talk of that–of them as areas of improvement. We talk of them as blindspots because they’re not good and they’re not bad and you’re not weak in that area, you’re strong. You are relatively strong in every area of your life or you would not made it this far, you would be a business owner, you would not be an entrepreneur. As an entrepreneur you are a bit of a generalist. Not only are you technically savvy in the area of your skill or your widget or your service or your profession, you are also skilled enough in enough areas to actually start a business.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

As your business grows, its strengths AND blindspots will be magnified.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

On the road to becoming this MVP organization your strengths and your blindspots will actually be magnified. If you follow sport, most sport has a regular  season and a playoff season, if you follow the arts there is off broadway and there is on broadway. If you follow actors and actresses in film, there is the small screen and the big screen and what happens is when people go from the small screen to the big screen, from the regular season to the playoff season, from the small hall to Carnegie hall, your strengths and your blindspot will become magnified. So, you will become stronger as you build on your strengths and if you ignore your blindspots and as you build your business you will become blinder, more blind if you don’t resolve this.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

How do you achieve maximum lift when launching a business?

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

In order to get that maximum lift, in order for you to maximize the launch of your business, you want to become what we call an MVP organization. How do you do that? You complete the stage 1 planning that we’ve laid out for you and you want to complete the stage 1 planning that we were refer to in the coming chapters. Become an aligned, resolved organization based on your dreams, your vision, your mission, your values and your purpose. The more aligned you are, the more lift you will get. So, business truly is rocket science very, very simple. You reduce the number of internal strife and internal in fighting and internal misalignment or lack of alignment and you have more thrust and greater lift to the launch of your business

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Your business needs alignment to take off.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

So, what is mass? Mass is the amount of internal strife or misalignment or lack of alignment in the business, meaning the more internal strife, the more in fighting, the less alignment it will create more weight or more mass and won’t allow for as much energy to go outward because if you have a lot of mass that means there’s a lot of internal energy and you want to minimize the internal energy so you can give the most energy outward towards your customers. The more thrust, the less mass equals more lift and lift equals results, one of the results you're committed to, one of the results you’re getting and fortunately or unfortunately depending on your perspective, there are places in our lives and in our business that we wish size didn’t matter. Here size matters, if you have a little bit of alignment you get a little bit of lift. If you have a lot of alignment or big alignment you get a lot of lift or big lift.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Launching a business and launching a rocket are more alike than you may think.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

And that analogy is that business is rocket science. I was speaking once to a group of entrepreneurs and I did not realize we had a rocket scientist in the audience and I said “come on folks, this is not rocket science, building a business is very simple and systematic” to which the person raise their hands and said I have a correction for you, I am a rocket scientist and let me tell you that business very much is rocket science and building a business, launching a business –is rocket science. So, he laid it out for me and I’ll offer you this analogy as well. So his working definition of rocket science or how to launch a rocket or a business and you can refer to the formula we have on the page is that thrust over mass equals lift. Thrust divided by mass equals lift. So, what is thrust? Thrust is the energy you give to your marketplace, thrust is the amount of power and passion that you give to your clients and the amount of energy that you give outward to please your customer base.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

You build a successful business by doing more of what you got right, not less of what you’ve got in wrong. Carl explains the discovery process.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Does that mean you can do it better the next time? Of course. Does that mean you can still improve the next time you have real estate? Absolutely. Did you make a functional decision and did you handle your functional challenge well? Absolutely, you got it right and this is one of the most important things in building a business is you must know when you get it right. You build a successful business on the positive, you build a successful business on doing more of what you got right not less of what you’ve got in wrong. Most people try to build the business on what they’ve got wrong not on what they get right. The discovery process will along the way every step of the process and at every stage of the success cycle will show you that you're getting it right. The more you spend your time on what you're getting right, the faster you will go through a cycle, you can take any business from start up to seven figures in three years or less. 18 months is the duration to go from start-up to stage 4, the moment you enter stage 4 it’s another 18 months all the way to stage 7.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

How do you know when you got it wrong, when you got it right and when you can do better? Carl explains the discovery process…

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Ask the right price or the wrong price. In scenario number 2 are you pretty sure you asked the wrong price, remember the scenario the expert said if you ask this price you will sell it quickly and get close to your asking price. Now in the first scenario did you ask the right price? Or the wrong price? In thinking this through, did part of you start to be skeptical and say well we asked the wrong price, you never take the first offer, it sold too quickly, we could’ve got it more, how many of you thought that? It’s very common. So, in the first scenario did you ask the right price? Absolutely you asked the right price, you took all the information you had at that time, you leveraged it to the expert, you set a goal, you planned it out, you had expectations and you met those expectations, you made exactly the right choice. Because you sold it, you sold it quickly and you got your asking price and you used the best available information that you had at the time and you got your price as quickly as possible. Absolutely that was a functional decision, a functional plan and you reached your goal in the time allotted, well done.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

If a house sells within 5 minutes of being put on the market, was it priced right?

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

So you’ve taken advice from the expert, you’ve put it on the market and the very first person on the very first day, in the very first 5 minutes calls on it says I’ll take it and they offer you 100 thousand, so I ask you did you ask the right price? Or the wrong price? Now let me give you the second scenario, you have the same piece of real estate you go to an expert and you say “I’d like to sell this piece of real estate”, what do you think I should sell out for? And they come to you and they say “I think you should sell this for 100 thousand, if you list it for 100 thousand, you’ll sell it quickly and you’ll get close of your asking price”. And so you listen to this expert and you put the piece of real estate on the market for 100 thousand. One year goes by, two years goes by, no calls, no interest, you haven’t sold it and because of that you’re not getting any calls you haven’t got any real offers for 100 thousand.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.