Can you maximize the stage you're in and stay there? Yes! Find out how...

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

The Rolling Stones are a stage two, stage three business, and they'll be there forever because you can't delegate out Mick Jagger. Mick has to sing the songs, people come to see Mick, if they said that the Rolling Stones are going on tour but four other guys or five other guys were going to play the music instead of the Rolling Stones they wouldn't draw nearly as many people to the stadiums, they probably wouldn't have much of a tour at all. When you go to a doctor and you're going in for brain surgery and that doctor says to you, Well, I'm not the one that's going to do the cutting. I'm not the one that's going to do the surgery. I'm just here to meet with you now. I'm going to send somebody else in, you might lose your confidence in that particular procedure. You want your brain surgeon, you want to go see your Rolling Stones. You want to go see your performer so you don't have to go to stage seven to be successful. you maximize the stage you're in and you can stay there forever, or you can move on your choice. Keep that in mind throughout the course of the success cycle.

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The success cycle helps you maximize each stage. But not every business has to reach stage 7.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Here in the success cycle, it takes approximately 18 months for a business to go from startup to stage three on the cusp of stage four, then it takes approximately another 18 months for that business to go from stage four to stage seven, which will be a seven figure business, producing consistent cash flow with a team in place that you can then sell or will or pass on to another generation for you to create a legacy company. Now, it may not even be your goal to go through all seven stages. And in the success cycle, it's designed to help you maximize each stage. And then if you choose, you can move on to the next stage if you'd like. You may be asking yourself at this point, well, why wouldn't I be? Why wouldn't I want to have a goal of being a seven stage business or getting to the succession stage? Well, you could be a musical performer, a singer or an actor or a Brain Surgeon and you very much like doing what it is you do. By definition, that means you will stay at probably a stage two or stage three maybe a stage four business more than likely though a stage two or stage three business. 

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This consistent rule is crucial to understanding the success cycle, check out today's episode to find out more.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

And other success cycles that have come before this. There have been other patterns of success that we can draw from, for your business. It has been the trend in bringing products to market over the history of commerce, if you will and I'll just talk about the most recent era, the most recent era of commerce, that the dynamic exists in is how long it takes a product to reach 10% market penetration, the duration it takes for that company to reach 10% success is the same duration that it takes that business to achieve the remainder of 90% success. So for automobiles and mobile phones, and record albums, if you remember those DVDs, television sets, VCRs. The same amount of time it took for 10% of the population to own one. It took this the same length of time for 90% of the population to own one and that has been consistent throughout business and throughout commerce.

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The path to making your business stand out is through a consistent system.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

When you take the certainty of a consistent system, and it's high quality, it's a very significant experience for the customer, you create a connection with your customers that takes your business and their experience to a deeper level, you're serving them at a higher level. And as a result, your business will stand out as a leader in that particular field and your results will be accelerated. So in the success cycle, you're going to channel your energy towards the result in a very achievement focused way. 90% of the time 10% of your time will be to identify the challenge and the opportunity at hand and then 90% of your energy will focus on achieving that solution and when you put your major focus on the outcome and on the solution, and on the result, you will move through the success cycle in a very quick manner.

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Release the energy of your business with these simple steps…

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

By following that success cycle, that success cycle has a duration of approximately 36 months, the startup or early stages of the cycle will be stages one through three, you'll move into stage four, and then go from stage four onward in the second 18 months. Stage four is the fulcrum. It's the pivot point. In the success cycle, you're going to focus on the activities that will produce the greatest result at any given time. This is an achievement focused methodology. It's step by step. It's very structured, it's systematic, it'll produce significant results, and you'll have fun doing it as well, very enjoyable. When you have the proper structure in place, and you have the proper systems behind them, it releases the energy of the business. It empowers your employees and it enables them to create a significant, consistent and very predictable experience for your customers.

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From startup to seven figures in three years or less? Carl shares methodology that makes it achievable.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

The success cycle. The success cycle is an achievement based methodology for how to achieve your desired objective with the least resistance and in the most effective and efficient manner. Much has been written about the life cycles of a corporation, the life cycles of a business, the life cycle of an animal, the life cycle of a region, the life cycle of a person. We all know in our life, people that were born, but never got the most out of that life. We all know businesses that were born but never really achieved and our focus here is on success. So we have taken the best of what makes a business successful. We have managed that success cycle and when aligning your short term effectiveness with long term efficiency, meaning your day to day activities align with the overall vision of your company. You have the best opportunity to go from startup to seven figures in three years or less.

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Understand the “how, what and why” of your business with the Discovery Process.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

In the Business Discovery Process, there are three areas of discovery. There are your behaviors, which we call the DISC, how you do what you do. There are the values, which are the why, the motivators, the priorities and there are the attributes, meaning what you will do, you need to discover your strengths and your blind spots in these three areas, and then align them with the mission, vision, values and purpose of the company and that's when you know you have an aligned organization.

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Is your company's mission in alignment with who you consider yourself to be?

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

And the attributes will then define what you do. The attributes will calculate the method of thinking that you use in order to come to the decisions and take the actions that you take. So the combination of your behaviors and your behavior style, how you do what you do, your personal priorities and values hierarchy, what motivates you, and your personal attributes which will determine what you will do you as the owner now that you know yourself and you know what's right for your business, you can now take people who have those three components, if they align with the business, they're right for the business. If they don't align with the business, they are not right for the business.

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Your happiness in business is largely determined by how it aligns with your values.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

The values are the why DISC, and the how part, when we talked about behaviors is the observable behavior. The values are the emotional reasons why you will take action, and will those actions add to your energy or rob you of energy. So the values are, who you are as a person, and why you place an importance or a priority in certain areas of your life and why there are certain areas of your life you don't place a priority. And we all have that personal hierarchy of the preferred values, and the values that were somewhat indifferent to what will create the least amount of stress and frustration in our life and the most amount of value and, and the most amount of fulfillment and happiness in our life is the alignment of values. Meaning are your priorities being fed every day when you go to work? Is the company's mission in alignment with who you consider yourself to be.

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Getting the right people in the right jobs, doing the rights task, starts with knowing yourself.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

To summarize where we’ve been in the business discovery process, you must know yourself, you're the owner, you're leading this, you need to know yourself, then you need to know what's right for your business. Now that you know yourself, and you know what's right for your business, you can then bring in the people that are right for that business. Put the right people in the right jobs, doing the right tasks. Those people will now be doing those tasks for all the right reasons meaning the value–their values will be in alignment with the values of the company, and they'll be motivated every day to come to work and do their job with enthusiasm.

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