It's not uncommon for a firm of accountants to consider the idea of focusing on and marketing to a niche sector, or to even focus on several niche sectors.

But how do you successfully grow a niche-focused accountancy firm?

In this podcast discussion with Carl Reader you'll hear Carl unpack some of the deep, valuable, insightful ways that he and his team at d&t Chartered Accountants have come to dominate the franchise sector, with a significant percentage of their total clients in that particular sector.

So, if you're interested in the power of niche marketing and focusing your firm on a niche, take time out to listen to Carl and I, as Carl reveals the deepest of insights about his approach to his niche and how it's paid off for his firm.  Why not see what you think could and should work in your firm, so that you can get some real value out of listening to this Humanise The Numbers podcast.

It's a fascinating discussion with Carl. I can't believe how generous he was! I hope you get as much out of it as I did.
 When on this episode page, please scroll down for the contact information for Carl and to find additional resources mentioned in the podcast.