CPA Trendlines Podcasts

Carrie Steffen: Leadership Is About Energy, Not Tenure | Gear Up For Growth


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When you're too tired to lead, step aside.

Gear Up for Growth
With Jean Caragher
For CPA Trendlines

“Leaders who realize they’re too tired to keep managing change should recognize that it might be time to transition to somebody who has that energy,” says Carrie Steffen, CEO of the Iowa Society of CPAs, during her appearance on Gear Up for Growth, hosted by Jean Caragher of Capstone Marketing. “The longer you hang on when you don’t have the energy for change, the more of a disservice you’re doing, not only to your firm, but to the profession as a whole.”   

  • More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More Gear Up for Growth
  • More CPA Trendlines videos and podcasts here

    In addition to highlighting self-awareness as a key leadership skill, Steffen offered valuable insights for CPA firm leaders navigating today’s dynamic environment. 

    In her interview, two major takeaways stood out. 

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