No matter how good a learning app is, it will struggle to compete against Roblox and YouTube Kids.

In today's digital era, children have increasingly easy access to a wide array of technologies and parents are finding themselves faced with the dual challenge of maintaining discipline over their kids' screen time and ensuring that the content they're engaging with is both age-appropriate and educational – essentially the need to strike a balance between encouraging tech-savviness in a child and protecting a child's well-being and development.

The young parents-of-two faced that exact problem, and decided to pull together a team of experts to build an app called Carrots&Cake that focuses on improving the quality of kids' screen time based on a science-based approach by allowing parents to limit the time spent on different apps in the hopes that this will allow children to have balanced usage between educational and entertainment apps.

On this episode of Open For Business, you will learn how the co-founders of Carrots&Cake, Meredith DePaolo and Hamel Shah, are trying to address this pressing concern, why this is a business and not just a feature, and how they plan to monetise in order to make this a sustainable business.