Ad Age Marketer's Brief

Carvel leans into nostalgia

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Carvel Ice Cream Chief Marketing Officer and VP Nicolle DuBose discusses famous items including crunchies and Fudgie the Whale cakes, and what's next for the 87-year-old chain.

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Ad Age Marketer's BriefBy E.J. Schultz & Adrianne Pasquarelli
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