In this episode of the Cash Flow Confidence Podcast, I, Shelby Ashley, delve into a common issue faced by business owners: the gap between reported profit and actual cash in the bank. I explain that profit is just a figure on paper, not a direct indicator of cash flow. I identify six key areas where cash might be tied up: unpaid invoices, unpaid bills, loan payments, inventory, equipment purchases, and owner distributions. Emphasizing the importance of tracking both profitability and cash flow, I encourage listeners to assess their cash flow management practices and reach out for assistance if needed.