In this episode, Keaton Turner shares insights on industry collaboration, social media's impact on business, and lessons from past mistakes. He discusses the balance of luck and skill, highlights prioritizing people in business, and attracting top talent while maintaining company culture. Keaton explores surprises in expansion, leadership responsibilities, and the importance of authenticity in marketing. The discussion contrasts authenticity with consistency and explores competing with industry giants. He also provides advice on managing finances, acquiring projects, and understanding contracts, concluding with reflections and encouragement for online engagement.

(0:41) Introduction and welcome

(1:16) Industry collaboration and early career insights

(4:10) Social media impact on business

(6:31) Learning from business mistakes

(8:08) Role of luck and skill

(11:39) Prioritizing people in business investments

(14:22) Strategies for attracting top talent

(17:18) Preserving company culture during growth

(21:28) Navigating the surprises of expanding a business

(27:08) Leadership duty and obligation

(31:35) Q&A: Building early relationships and marketing authenticity

(35:31) Marketing: Authenticity vs. Consistency

(39:28) Competing with industry giants

(44:47) Managing personal and business finances

(50:15) Insider look at business ownership

(52:18) Effective project acquisition strategies

(55:03) Understanding contract types

(57:21) Keaton's closing thoughts

(58:08) Following Keaton online

(59:12) Final words of encouragement