Cassie Petrey is the woman behind the world’s most iconic artists’ social media marketing including Backstreet Boys, Camila Cabello, Paramore, Nickelback, and more. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose admiration for the Backstreet Boys at age 12 led her to create a newsletter that reached fans worldwide — then years later she helped seal the band’s decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient and a leading social media and artist management Hollywood powerhouse.

IN THIS EPISODE, YOU’LL LEARN ABOUT:

• Thinking of your music career as a business
• Having a consumer mindset with your music marketing
• Where to begin with marketing your music
• How far in advance should you plan your marketing?
• How to get Spotify to want to promote your music
• Releasing singles vs. albums
• What kinds of content you should be creating
• Which metrics matter
• How often should you post social media content?
• What platforms should you use?
• Should you use scheduling tools?
• Being an “influencer”
• When to hire a social media manager

To learn more about Cassie Petrey, visit: https://crowdsurf.net/

Looking for 1-on-1 feedback and training to help you create pro-quality mixes?

Check out my coaching program Amplitude and apply to join:

https://masteryourmix.com/amplitude/

Want additional help with your music productions?

For tips on how to improve your mixes, visit: https://masteryourmix.com/

Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/

Get your copy of my Amazon #1 bestselling books:

• The Recording Mindset: A Step-By-Step Guide to Creating Pro Recordings From Your Home Studio: https://therecordingmindset.com
• The Mixing Mindset: The Step-By-Step Formula For Creating Professional Rock Mixes From Your Home Studio: https://masteryourmix.com/mixingmindsetbook/

Check out our Sponsors:

Download Waves Plugins here: https://waves.alzt.net/EK3G2K

Subscribe to the show:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/master-your-mix-podcast/id1240842781
• Spotify: https://open.spotify.com/show/5V4xtrWSnpA5e9L67QcJej

Have questions you’d like answered on the show?

Send them to [email protected]

Please leave a rating and review:

https://masteryourmix.com/review/

Thanks for listening!