This week, we talk about Pet Marketing.

The pet products industry is worth about $150 billion dollars. And when you love a pet, money is no object.

We’ll listen to a pet food campaign that had dogs conduct a symphony orchestra.

We’ll flip through IKEA’s CAT-alogues and DOG-alogues.

And we’ll explore Dolly Parton’s “Doggy Parton” fashion line.

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