Catalytic Leadership

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If your week feels like bouncing client to client with no room left to work on the business itself, this one will land. 

My guest, Landon Gatliff, is the founder of Gatliff Marketing Consultants, a marketing agency in rural Arkansas serving businesses and organizations both locally and out of state. Landon started the agency as a junior in high school building websites. He now runs it full time, covering brand, ads, commercials, and billboards, while finishing his degree online. 

What makes this worth your time is how early he learned something that costs founders years. Delegation for agency owners is not a reward you earn at scale. It is the thing that creates it. When his own company needed a commercial, he hired an outside crew rather than working both sides of the camera. The result beat anything he would have made alone. 

We get into the tension you know well: staying visible while staying booked, using AI without letting it become your voice, and choosing the right clients instead of every client.

Books Mentioned

• The Bible
• How to Win Friends and Influence People by Dale Carnegie

Guest CTA

Want to connect with Landon? Visit gatliffmarketingconsultants.com to book a consultation or run his marketing assessment, and follow him on Facebook and Instagram at Landon Gatliff.

Apply now to be a part of the High Capacity Leaders mastermind in West Palm Beach, Florida on November 9-10, 2026. Go to https://westpalm.highcapacityleaders.org/ for more information.

Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.

• Free 30-Minute Discovery Call:
  Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success.

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If you built your business but still feel like everything runs through you, this episode will change how you see your role. 

My guest, Steve Rolle, a serial entrepreneur and investor whose businesses have generated over $100 million in combined sales, breaks down the exact shift from owner not operator that let him turn down a $6 million acquisition offer just two years into the business he built. 

Steve walks us through his four-part framework for understanding the real levers of growth: product, profit margin, distribution, and customer acquisition, and why most business owners stay trapped under the hood instead of getting behind the wheel. 

If you're ready to stop being the bottleneck and start owning the business you built, this conversation hands you the mindset and the math to get there.

Books Mentioned

• The Almanac of Naval Ravikant by Eric Jorgensen.

Guest CTA

Connect with Steve at steverolle.com, where you can pre-order or order his new book, The Future You Choose, or find him on social channels as @RollewithSteve.

Apply now to be a part of the High Capacity Leaders mastermind in West Palm Beach, Florida on November 9-10, 2026. Go to https://westpalm.highcapacityleaders.org/ for more information.

Check out Dr. William Attaway's new show, The Appreciation at Work Podcast!  

Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.

• Free 30-Minute Discovery Call:
  Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success.

Connect with Dr. William Attaway:

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If you're scaling fast and quietly wondering what it's costing your family, this episode will change how you think about growth. 

My guest this week, Houlie Duque, founder and CEO of Homeschool2Go Genius Lab, built the only personalized, fully bilingual education program of its kind and grew it by over 200% every year for five years straight. 

In this conversation, Houlie shows exactly how to scale without burnout: building systems that adapt to people instead of forcing people into rigid systems, rejecting the false sense of rush most founders accept as normal, and using AI to sharpen critical thinking instead of replacing it. 

If you're building something ambitious and refuse to trade away what matters most to get there, this episode hands you a real blueprint.

Head over to homeschool2go.org (soon redirecting to homeschoolgeniuslab.com) for Houlie's free masterclass, or apply for a one-on-one with her team.

Apply now to be a part of the High Capacity Leaders mastermind in West Palm Beach, Florida on November 9-10, 2026. Go to https://westpalm.highcapacityleaders.org/ for more information.

Check out Dr. William Attaway's new show, The Appreciation at Work Podcast!  

Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.

• Free 30-Minute Discovery Call:
  Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success.

Connect with Dr. William Attaway:

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What if the only thing standing between you and freedom is the story you keep telling yourself? My guest this week, Melanie Cox — CEO of EMC Property, founder of Blue Oak Rescue, and Amazon #1 bestselling author of You Have to Know — spent over a year in bed, convinced she wasn't enough. Today she leads a real estate business spanning 4,000+ acres, veteran housing, and multifamily development, and she's been married 31 years. 

If you feel stuck in your leadership or your own head, this conversation will help you get unstuck. Melanie shares the daily choice that moved her from depression to unstoppable, the delegation approach that lets her work half the hours she used to, and the boundary she holds when integrity and profit collide.

Connect with Melanie at MelanieCox.org, or find her on Instagram as It's Melanie Cox. DM her the word "book" and she'll send you a free digital copy of You Have to Know.

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Apply now to be a part of the High Capacity Leaders mastermind in West Palm Beach, Florida on November 9-10, 2026. Go to https://westpalm.highcapacityleaders.org/ for more information.

Check out Dr. William Attaway's new show, The Appreciation at Work Podcast!  

Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.

• Free 30-Minute Discovery Call:
  Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success.

Connect with Dr. William Attaway:

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Are you leading every person on your team the exact same way and wondering why it's stopped working? In this episode, I sit down with Sam Shriver and Suzie Bishop of the Center for Leadership Studies, co-authors of a new book applying the situational leadership model to today's fast-changing workplace. Sam brings 45+ years of research into this framework; Suzie leads product innovation at CLS after 15 years of turning research into real-world training. Together, we unpack why one-size-fits-all leadership breaks down during constant change, how the situational leadership model gives you a repeatable way to diagnose exactly what each person needs task by task, and why trust erodes the moment you skip that step. We also dig into Gallup's engagement data and why adaptability, not just intelligence, is becoming the defining leadership skill in the AI era. If you've ever felt like you're leading in the dark, this conversation hands you the lens to lead with clarity again.

Books Mentioned

• Situational Leadership®: The Model for Leading Others, Navigating Change, and Unlocking Performance by Sam Shriver and Suzie Bishop
• Management of Organizational Behavior by Paul Hersey

Connect with Sam Shriver and Suzie Bishop on LinkedIn, explore their work at situational.com, and pick up their new book on the situational leadership model at Barnes & Noble, Amazon, or your favorite retailer.

Apply now to be a part of the High Capacity Leaders mastermind in West Palm Beach, Florida on November 9-10, 2026. Go to https://westpalm.highcapacityleaders.org/ for more information.

Check out Dr. William Attaway's new show, The Appreciation at Work Podcast!  

Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.

• Free 30-Minute Discovery Call:
  Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success.

Connect with Dr. William Attaway:

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Send us Fan Mail

You know what good leadership looks like. The question is: what happens to it when the pressure hits?

This week, I sat down with Ed Brzychcy, Army infantry veteran, former Babson College professor, and organizational culture consultant to mid-market high-growth companies. Ed spent over a decade researching what separates the CEOs of the fastest-growing companies from everyone else, and what he found wasn't what he expected.

It wasn't the culture artifacts. It wasn't the perks or the values on the wall. It was how the leaders grew. And there's a specific four-stage journey every one of them walked through, including one stage that Ed says was emotionally harder than anything they faced at the beginning.

If you're building a team and wondering why leadership under pressure keeps breaking down, this conversation is going to give you a clear map and the courage to take the next step on it.

Books Mentioned

• Thomas Willing: The Banker Who Made America by George Vague
• Lost Worlds by Patrick Wyman

Connect with Ed on LinkedIn, or visit his website at leadfromthefront.net.

Apply now to be a part of the High Capacity Leaders mastermind in West Palm Beach, Florida on November 9-10, 2026. Go to https://westpalm.highcapacityleaders.org/ for more information.

Check out Dr. William Attaway's new show, The Appreciation at Work Podcast!  

Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.

• Free 30-Minute Discovery Call:
  Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success.

Connect with Dr. William Attaway:

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You roll out a new system. You cast the vision. You wait for buy-in, and instead you get silence, slow adoption, or quiet workarounds. 

It is not because your people do not care. 

My guest this week, Travis Hahler, Senior Director of Global Strategy and Transformation at Salesforce and founder of The Neurological Nomad, has spent his career studying why 70% of organizational transformations fail, and how the other 30% succeed. We unpack why resistance to change is never a character flaw, why every change creates loss (even a promotion), and why the brain weighs that loss roughly ten times heavier than any gain. 

Travis gives you a way to read resistance to change as information instead of an obstacle, so you can lead your team (and yourself) through it with clarity instead of force.

Books Mentioned

• Rethink Resistance: Embracing Neuroscience to Lead Transformational Change by Travis Hahler (available everywhere books are sold beginning June 23rd)

Connect with Travis on LinkedIn or through his website https://linktr.ee/theneurologicalnomad, where you'll find links to his new book, Rethink Resistance, releasing June 23rd.

Apply now to be a part of the High Capacity Leaders mastermind in West Palm Beach, Florida on November 9-10, 2026. Go to https://westpalm.highcapacityleaders.org/ for more information.

Check out Dr. William Attaway's new show, The Appreciation at Work Podcast!  

Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.

• Free 30-Minute Discovery Call:
  Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success.

Connect with Dr. William Attaway:

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Your strategy is solid. Your offer is dialed in. But something inside your growing team is quietly fracturing, and if you can't name it, you can't fix it.

In this episode, I sit down with Jenni Catron, bestselling author, speaker, and culture strategist, and founder and CEO of the 4Sight Group, who has spent over 20 years helping leaders in corporate, nonprofit, and ministry environments build the one thing that determines whether everything else works: a real team culture system.

Jenni unpacks why the pressure of growth exposes every clarity gap your organization has, and why culture left to chance will always drift toward dysfunction. She shares her five-phase culture framework, the counterintuitive power of building a cross-functional culture team, and why the Gallup data is unambiguous: when your team culture system is healthy, every metric you care about goes the right direction.

If you've been putting culture on the back burner while you chase revenue, this episode is your course correction.

Books Mentioned

• The Four Dimensions of Extraordinary Leadership by Jenni Catron
• Culture Matters by Jenni Catron (USA Today Bestseller)
• Just Lead by Jenni Catron

Connect with Jenni and start with her free Culture Blind Spots Assessment at get4sight.com. It's right at the top of the page and will give you immediate clarity on where your culture may have gaps. You can also find her at @JenniCatron across all social platforms, and I highly recommend her podcast as well.

Apply now to be a part of the High Capacity Leaders mastermind in West Palm Beach, Florida on November 9-10, 2026. Go to https://westpalm.highcapacityleaders.org/ for more information.

Check out Dr. William Attaway's new show, The Appreciation at Work Podcast!  

Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.

• Free 30-Minute Discovery Call:
  Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success.

Connect with Dr. William Attaway:

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If your marketing budget keeps growing but your results keep flatlining, the problem isn't your ads; it's your foundation.

In this episode, I sit down with Paul Povolni, award-winning creative director, brand strategist, and founder of Voppa Creative, who has spent 34 years helping brands stop blending in and start owning the room. Paul unpacks his brand clarity framework, built around three foundational words: identity, gift, and edge. He walks through why most businesses are spending money on creative work before they've answered the questions that make that creative work actually convert.

We dig into the HeadSmack framework for leading creative teams, why "unlimited revisions" is a red flag (not a feature), and what it really means to grow your genius instead of grinding on your average. This one is for agency and business owners who are ready to stop guessing and start building from clarity.

Books Mentioned

• The 21 Irrefutable Laws of Leadership by John Maxwell

Connect with Paul and explore the brand clarity work he does at Voppa.com; you can also find him on most social platforms at @Voppa.

Apply now to be a part of the High Capacity Leaders mastermind in West Palm Beach, Florida on November 9-10, 2026. Go to https://westpalm.highcapacityleaders.org/ for more information.

Check out Dr. William Attaway's new show, The Appreciation at Work Podcast!  

Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.

• Free 30-Minute Discovery Call:
  Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success.

Connect with Dr. William Attaway:

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• LinkedIn
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Send us Fan Mail

If you built a business to create freedom and it became the very thing consuming you, this episode is for you.

I sat down with Trapper Searles, strategic partner to high-performing entrepreneurs, and the founder who built and exited The Garage Doctor after nearly 20 years. Trapper's story isn't a highlight reel. It's raw, real, and deeply instructive for anyone trying to build a business not a job before life sends you a bill you're not ready to pay.

We get into the difference between self-employment and an actual business, why delegation breaks down (and how to fix it), and the moment a single piece of math unlocked 47% more growth potential by simply getting out of his own way. We also talk about what it really costs to stay at the center of everything and why your relationships always pay the price first.

If clarity, alignment, and sustainable growth are what you're after, this conversation will challenge you and charge you.

Books Mentioned

• Profit First by Mike Michalowicz
• The Pumpkin Plan by Mike Michalowicz
• Positive Intelligence by Shirzad Chamine
• The Case for Grace by Lee Strobel
• Soundtracks by Jon Acuff
• Good to Great by Jim Collins

Connect with Trapper Searles on Instagram, Facebook, or LinkedIn. His book is available on Amazon and Barnes & Noble, and you can also find him at trappersearles.com.

Apply now to be a part of the High Capacity Leaders mastermind in West Palm Beach, Florida on November 9-10, 2026. Go to https://westpalm.highcapacityleaders.org/ for more information.

Check out Dr. William Attaway's new show, The Appreciation at Work Podcast!  

Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.

• Free 30-Minute Discovery Call:
  Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success.

Connect with Dr. William Attaway:

• Website
• LinkedIn
• Facebook
• Instagram
• TikTok
• YouTube