This podcast episode is an interview with Ben Gold PT of Home Physical Therapy New York City. He has been working full time in his cash-based practice for over 3 years now and he has 3 independent contractor Physical Therapists currently working for him. All patients are treated in the comfort and convenience of their own home or office throughout New York City. He has done extremely well at carving a niche for his practice and quickly filling his patient schedule.

CBP 012: Carving a Niche with a Home-Based Private-Pay Practice – Interview with Ben Gold, PT

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number of topics including: practice transition strategies, 3rd party payor contract legalities, Medicare rules and legalities in the cash-based model, referral source diversification, online marketing, word-of-mouth marketing, optimal website design, blogging, Youtube and video marketing, networking skills and strategies, the vital cash-based mindset, phone conversations and conversions, scheduling, discharge marketing, administrative training, low overhead systems and automation, private-pay wellness/fitness/prevention programs, and everything else that involves the self-pay practice model, how it differs from the traditional insurance-based model, and what you need to do to be successful with this low-stress, rewarding type of private practice.

Share CBP 012: Carving a Niche with a Home-Based Private-Pay Practice – Interview with Ben Gold, PT

Sign up to save your podcasts

CBP 012: Carving a Niche with a Home-Based Private-Pay Practice – Interview with Ben Gold, PT

CBP 012: Carving a Niche with a Home-Based Private-Pay Practice – Interview with Ben Gold, PT

More shows like The Cash-Based Practice Podcast

The Joe Rogan Experience

The Ask Mike Reinold Show

The P.T. Entrepreneur Podcast

Huberman Lab