Jim Heafner, PT, DPT, OCS, started his cash practice as a “side hustle” while working home health prn in Boulder, CO. Within a year of opening, Jim was able to scale and give Heafner Health 100% of his time, and he’s now fully booked and looking to hire his first PT!

In this episode, I ask Jim about what strategies worked to build his practice so quickly and answer some incredibly common questions/dilemmas  about scaling and hiring. We discuss what traits I look for in a PT, how to automate the hiring process, and how to ramp up hours and demand for a new PT.

More Specifically, we discuss:

• • How Jim transitioned from home health employment to a permanent location for his cash-based practice.

• • The early networking connections that earned Jim lots of patients and referrals

• • Why Jim, Chris, and Brian started TheStudentPhysicalTherapist.com

• • Jim’s “20 for 20” discovery session model and how it has drastically helped his business (and earns him some money rather than giving completely free consultations)

• • How Jim got in with a network of 25 personal trainers in his community

• • Jarod’s advice on what traits to look for while hiring new staff physical therapists

• • What to do when you need a 2nd PT but can’t employ them full-time off your current patients

• • Considerations for setting and raising prices in a growing practice

• • Jarod’s simple experiment that shows you that you CAN ask for more money

• Jim’s new book, Sticks and Stones, about the complexity of pain

Resources mentioned in this episode:

• • Dana Tew and the OPTIM Manual Therapy Fellowship

• • Sticks and Stones: A Collection of Analogies and Stories to Better Understand Pain by Jim Heafner and Jarod Hall.

• TheStudentPhysicalTherapist.com

Interested in the cash-based private practice model?

>> Click Here to learn how to start your own Cash-Based Practice