After PT school, Cameron Garber found himself increasingly frustrated by the standard approach to healthcare that focuses on treating illnesses rather than preventing them. This led him to buy an existing partially cash-based practice that would allow him to offer the kind of care he felt was best for his patients. However, this decision proved troublesome for many reasons, and Cameron struggled to make it work (which we discuss in detail) —eventually letting go of virtually all the existing patients, referral sources, insurance contracts, and employees he'd acquired!

With some courage, guidance from coaches, and a real interest in helping people live life on their own terms, the business of his dreams gradually emerged from the ashes and is now growing nicely with a monthly payment model … a model designed to stabilize cash-flow and provide patients with more than just an injury fix, but a life-changing focus on long term health and wellness.

In this interview, Cameron shares details of what worked, what didn't work, and what he'd do differently. He also explains the approach that works best for communicating with potential and new patients for highest conversion rates and buy-in to long-term care plans. And finally, we discuss how upfront transparency about costs contributes to the value patients see in the service, and how his cash-pay monthly payment plans work well for the business as well as the patients' compliance to a truly transformative plan of care.