After many successful years in private practice, Jerry Durham has made a business out of helping physical therapy practice owners to improve the client experience from start to finish. Much of this focus (and the resulting client experience strategies) stemmed from a year when he took over a thousand incoming prospective patient phone calls at his practice. And over time, he has identified some common mistakes that virtually every practice makes—mistakes that cost them business and lower the lifetime value of each customer.

In this interview, Jerry explains his philosophy on enhancing client experience and some actionable steps any practice owner can immediately take to improve their business results. We do a deep dive into the initial patient phone call and the "do you take my insurance?" question. The insights he shares on building relationships that foster an environment of trust can help you get your cash-based practice on its way to happier customers and bigger profits!

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