If you're going to the effort of creating a highly valuable presentation or workshop as a marketing tool, you need to be sure you get some business in return. But the critical step that actually converts attendees into patients or referral sources often gets surprisingly little thought: getting participants to opt-in for further interaction. So today, I'm explaining a simple method for establishing a direct connection with attendees that will ensure you get more patients from your presentations.

In this podcast, I explain a few tricks that will allow you to gather dramatically more leads, whether online or in person—even when you are not hosting the event. You'll learn how you can position the "ask" in such a way that it seems natural, not at all salesy, and highly beneficial to your audience.

This "highlight" is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

USEFUL INFORMATION: Check out our course: The 60-Minute Patient Attraction System