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I’m pumped to present this interview of my friend and physical therapist, Stephen Dunn MPT, COMT, PMA-CPT. Yes, Stephen was actually my physical therapist a couple years ago and I was really impressed with the fact that he was mostly in-network but still spent a full hour one-on-one with every patient like I do. How is he able to do this? Because he and his wife have built a booming Pilates and Gyrotonics cash-based business alongside the PT practice.

In this episode, you’ll learn about:

• • How he was able to build his practice as he worked part time for someone else

• • How he is out of network (OON) with all but two insurances, and some details of billing OON.

• • Why he often has patients choose to pay privately even though he is in network with their insurance.

• • When he does and does not offer “same day payment” discounts and why.

• • His entry into the world of Pilates and how he and his wife built a Pilates business along with his Physical Therapy practice.

• • The advertising and marketing they tried that did and did not work.

• • How he utilizes Google Adwords to generate business and my advice on how to capitalize even more on this advertising method.

• • His advice to those considering starting an ancillary service/business along with a PT practice.

Resources and Links mentioned in this episode:

• • CORE Therapy and Pilates

• • Pilates Method Alliance

• • Stephen’s Clinic on Facebook

Click Here to learn how to start your own Cash-Based Practice 

Let us know if you enjoyed the show:

[Click to Tweet] Thank you @TherapyPilates for being an awesome guest on the Cash-Based Practice Podcast w/ @DrJarodCarter