Competition in the Cash-Based PT world is rising—fast.

If it feels like new Private-Pay practices are popping up every month in your area, you're not imagining it. Clinicians are leaving insurance jobs, jumping Out-of-Network, and launching Cash-Based practices at the fastest rate we've ever seen.

So here's an inconvenient truth:

Longer, One-on-one sessions are no longer a differentiator.

Every cash practice offers that now.

So in this episode, I walk a Mastermind member through how to stay confident, stay full, and stay ahead—without burning out or obsessing over competitors and the things they can't control or influence.

What You'll Learn Today

• The 3 things every practice MUST excel at to outcompete in 2026

• Why obsessing over new competitors only slows your growth

• The mindset shift that top owners use to stay motivated

• The #1 differentiator in a market full of long one-on-one sessions

• How to create a culture that patients never want to leave

USEFUL INFORMATION: Check out our course: Cash-Based Practice Mastermind