Most Cash-Based practice owners don't struggle to get interest.

They struggle to turn interest into commitment.

You run or participate in an event that is filled with your ideal prospective patient... You offer free screens or discounted consults. People seem excited, but then they say things like, "I'm going to try this on my own," or "I want to see how I do with the exercises," or "Let me think about it."

This episode tackles why that happens and how to stop it.

It's pulled straight from a live Mastermind coaching call, where a practice owner finally started booking people from events, but then realized that converting those event leads required a different strategy than referrals or full-price evals.

What You'll Learn in This Episode

• Why giving too much treatment, home program, or results too early quietly kills conversions

• How to pre-frame consults so patients don't default to "Let me see how I do with these exercises"

• The difference between "educating" and creating buy-in in a first visit

• How to create a strong "wow" factor without accidentally making people cancel

• What to say so that patients commit, without you feeling pushy or salesy

USEFUL INFORMATION: Check out our course: Cash-Based Practice Mastermind