A lot of practice owners don't lose revenue because of ineffective marketing…

They lose revenue due to slow lead follow-up and weak conversions.

And sometimes I even come across those that don't follow up with every lead because they/they're staff think "we're too busy" … THE HORROR!

In this week's episode, you'll hear a slightly different flavor of my coaching, and it applies to both fully Cash-Based practices AND In-Network practices trying to increase Private-Pay revenue.

The practice owner I'm coaching has a practice that is:

• Busy

• On a waitlist.

• Currently about 60% in-network pts, and 40% cash-pay pts

• Getting "more leads than we can handle" through his PatientSites website.

And still not maximizing cash-Pay growth.

Because leads weren't being followed up with immediately — and when they were, they weren't being handled strategically.

Primarily because leads weren't being followed up with immediately — and when they were, they weren't being handled strategically to maximize conversions of those that would be higher-profit, self-pay patients. Pre-PS: If you are still In-Network with any insurances and want to increase your Cash-Pay revenue (like this episode's coaching client) — whether that involves dropping contracts or not — I have a 12-month program designed specifically to help you accomplish that, and we're starting a new cohort in a few months.

If you'd like to add your name to the interest list and get more details, email me at [email protected]

What You'll Learn in This Episode

• Why "we're too busy to follow up" is one of the most expensive beliefs in private practice

• The response-time benchmarks that every practice should place on lead follow up

• When it's actually quite important for the practice owner to personally handle discovery/consult calls (temporarily)

• How to structure receptionist-to-clinician handoffs for higher Cash-Pay conversions

• Why generic business advice on Podcasts and Youtube often fails miserably when applied to your specific practice and situation

USEFUL INFORMATION: Check out our course: Cash-Based Practice Mastermind