This episode is another in a series of reverse interviews where my guest is asking me the questions. Today’s guest is Gene Shirokobrod, PT of updocmedia.com and the focus of the show is on “Scalability” … can a cash-based practice scale up to multiple clinicians and locations?

CBP 47: Are Cash-Practices Scalable? Can They Go Big?

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number of topics including: practice transition strategies, 3rd party payor contract legalities, Medicare rules and legalities in the cash-based model, referral source diversification, online marketing, word-of-mouth marketing, optimal website design, blogging, Youtube and video marketing, networking skills and strategies, the vital cash-based mindset, phone conversations and conversions, scheduling, discharge marketing, administrative training, low overhead systems and automation, private-pay wellness/fitness/prevention programs, and everything else that involves the self-pay practice model, how it differs from the traditional insurance-based model, and what you need to do to be successful with this low-stress, rewarding type of private practice.

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CBP 47: Are Cash-Practices Scalable? Can They Go Big?

CBP 47: Are Cash-Practices Scalable? Can They Go Big?

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