The Digiday Podcast

CBS News Digital’s Christy Tanner doesn’t expect to see a ‘Trump Slump’ in news consumption


Listen Later

News outlets experienced a surge in traffic and viewership during Donald Trump’s presidency right through to when he left office in January. In fact, between the inauguration of President Joe Biden and the attack on the U.S. Capitol, CBS News Digital received more readers to its site and attracted more viewers to its video programming in January than in any previous month in its history, according to CBS News Digital evp and gm Christy Tanner.

But now that Trump is out of office — and hopefully without another Capitol attack on the horizon — news outlets have been faced with the question of whether people’s interest in the news would subside. In other words, whether the Trump Bump would turn into a Trump Slump.

“I do not expect to see a slump. We still have some major, major compelling stories that are not going anywhere anytime soon,” Tanner said in the latest episode of the Digiday Podcast.

The election may be over, but there remains a pandemic, a racial reckoning and a climate crisis for news organizations to cover, said Tanner. “In many ways, what I’m happy about is we can focus on these really important stories now that we have a different president in office and a different type of news cycle,” she said.

...more
View all episodesView all episodes
Download on the App Store

The Digiday PodcastBy Digiday

  • 4.4
  • 4.4
  • 4.4
  • 4.4
  • 4.4

4.4

103 ratings


More shows like The Digiday Podcast

View all
This Week in Startups by Jason Calacanis

This Week in Startups

1,270 Listeners

a16z Podcast by Andreessen Horowitz

a16z Podcast

999 Listeners

Pivot by New York Magazine

Pivot

8,859 Listeners

Channels with Peter Kafka by Vox Media Podcast Network

Channels with Peter Kafka

546 Listeners

Digiday Live by Digiday

Digiday Live

7 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,252 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,963 Listeners

The Modern Retail Podcast by Digiday

The Modern Retail Podcast

73 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

339 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

34 Listeners

On Strategy Showcase by Fergus O’Carroll

On Strategy Showcase

42 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,165 Listeners

Founder's Journal by Morning Brew

Founder's Journal

1,103 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

353 Listeners

Possible by Reid Hoffman

Possible

95 Listeners

BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

BG2Pod with Brad Gerstner and Bill Gurley

442 Listeners

The Grill Room by Audacy | Puck

The Grill Room

29 Listeners