Originally posted on: https://www.cbtnews.com/daily-automotive-newscast-december20-2019/
CBT News Week In Review for Friday, December 20th, 2019: How Dealers Can Navigate Complex Marketing Strategies in 2020 Auto retail marketing strategies are continually moving towards an omnichannel approach, equipped with video, paid ads, and social media engagement. These concepts can be daunting for a lot of dealers out there, but they don’t have to be. To help dealers navigate this, we're joined by Glenn Pasch, auto marketing expert and CEO of PCG Digital.
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CBT Automotive Network is a multi-media platform for retail automotive professionals. With digital channels including a daily show, informative website, daily eNewsletters, monthly magazine, webinars and 9 network shows hosted by the industry's top trainers and thought leaders. CBT is your dealership's "go to" source from the showroom to the service drive.
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