Originallyp osted on:

Today on CBTNews.com - Wednesday, December 18th, 2019: The Top 3 Things Sales Managers Can Do to Become Better Leaders in 2020 Here to tell us how to start your year off on the right foot in 2020 is Mark Tewart, president of Tewart Enterprises, best-selling author of “How to Be a Sales Superstar”, and host of On The Mark.

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CBT Automotive Network is a multi-media platform for retail automotive professionals. With digital channels including a daily show, informative website, daily eNewsletters, monthly magazine, webinars and 9 network shows hosted by the industry's top trainers and thought leaders. CBT is your dealership's "go to" source from the showroom to the service drive.

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Originally posted on: https://www.cbtnews.com/creating-a-marketing-strategy-with-cable-tv-advertising/

On this week’s episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable TV advertising and set-top box data.

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CBT Automotive Network is a multi-media platform for retail automotive professionals. With digital channels including a daily show, informative website, daily eNewsletters, monthly magazine, webinars and 9 network shows hosted by the industry's top trainers and thought leaders. CBT is your dealership's "go to" source from the showroom to the service drive.

https://www.cbtnews.com/

CONNECT WITH US!

Contact us: [email protected]

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Originally posted on: https://www.cbtnews.com/strategy-built-help-win-cory-mosley/

Are you wondering what to do next? What can you do this month that you didn’t do last? Cory Mosley has a strategy built to help you win in today’s Tip of the Day.

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CBT Automotive Network is a multi-media platform for retail automotive professionals. With digital channels including a daily show, informative website, daily eNewsletters, monthly magazine, webinars and 9 network shows hosted by the industry's top trainers and thought leaders. CBT is your dealership's "go to" source from the showroom to the service drive.

https://www.cbtnews.com/

CONNECT WITH US!

Contact us: [email protected]

Subscribe: https://www.cbtnews.com/freesubscription

Facebook: https://www.facebook.com/CarBizTodayNews

Twitter: @CarBizToday

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Originally posted on: https://www.cbtnews.com/examining-your-fi-product-offerings/

On this week’s episode of F&I Today, Becky Chernek explains why you should take a closer look at your product offerings so you can decide which F&I products bring the most value to your customers.

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CBT Automotive Network is a multi-media platform for retail automotive professionals. With digital channels including a daily show, informative website, daily eNewsletters, monthly magazine, webinars and 9 network shows hosted by the industry's top trainers and thought leaders. CBT is your dealership's "go to" source from the showroom to the service drive.

https://www.cbtnews.com/

CONNECT WITH US!

Contact us: [email protected]

Subscribe: https://www.cbtnews.com/freesubscription

Facebook: https://www.facebook.com/CarBizTodayNews

Twitter: @CarBizToday

Instagram: https://www.instagram.com/carbiztoday/

Originally posted on: https://www.cbtnews.com/2020-best-practices-the-importance-of-personalizing-your-customers-buying-experience/

As 2019 quickly comes to a close, dealers’ sights are now set on finishing the year strong and setting up solid expectations for the new decade. If you’re brainstorming new standards for your dealership’s marketing, BDC, and sales training efforts, then our next guest has some advice you don’t want to miss. We had the chance to speak with David Kain, president of Kain Automotive and host of Kain & Co. every Thursday on CBT.

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CBT Automotive Network is a multi-media platform for retail automotive professionals. With digital channels including a daily show, informative website, daily eNewsletters, monthly magazine, webinars and 9 network shows hosted by the industry's top trainers and thought leaders. CBT is your dealership's "go to" source from the showroom to the service drive.

https://www.cbtnews.com/

CONNECT WITH US!

Contact us: [email protected]

Subscribe: https://www.cbtnews.com/freesubscription

Facebook: https://www.facebook.com/CarBizTodayNews

Twitter: @CarBizToday

Instagram: https://www.instagram.com/carbiztoday/

Originally posted on: https://www.cbtnews.com/david-kain-daily-automotive-newscast-december17-2019/

Today on CBTNews.com - Tuesday, December 17th, 2019: 2020 Best Practices: The Importance of Personalizing Your Customer's Buying Experience As 2019 quickly comes to a close, dealers’ sights are now set on finishing the year strong and setting up solid expectations for the new decade. If you’re brainstorming new standards for your dealership’s marketing, BDC, and sales training efforts, then our next guest has some advice you don’t want to miss.

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CBT Automotive Network is a multi-media platform for retail automotive professionals. With digital channels including a daily show, informative website, daily eNewsletters, monthly magazine, webinars and 9 network shows hosted by the industry's top trainers and thought leaders. CBT is your dealership's "go to" source from the showroom to the service drive.

https://www.cbtnews.com/

CONNECT WITH US!

Contact us: [email protected]

Subscribe: https://www.cbtnews.com/freesubscription

Facebook: https://www.facebook.com/CarBizTodayNews

Twitter: @CarBizToday

Instagram: https://www.instagram.com/carbiztoday/

Originally posted on: https://www.cbtnews.com/totd-david-lewis-say-customers-say-just-want-walk-around/

On today’s Tip of the Day, David Lewis of David Lewis & Associates shows you how to lower your customers’ defensive posture and improve the customer experience. David also tells you what to say when the customer says, “We just want to walk around by ourselves.”

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CBT Automotive Network is a multi-media platform for retail automotive professionals. With digital channels including a daily show, informative website, daily eNewsletters, monthly magazine, webinars and 9 network shows hosted by the industry's top trainers and thought leaders. CBT is your dealership's "go to" source from the showroom to the service drive.

https://www.cbtnews.com/

CONNECT WITH US!

Contact us: [email protected]

Subscribe: https://www.cbtnews.com/freesubscription

Facebook: https://www.facebook.com/CarBizTodayNews

Twitter: @CarBizToday

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Originally posted on: https://www.cbtnews.com/how-dealers-can-navigate-complex-marketing-strategies-in-2020/

Auto retail marketing strategies are continually moving towards an omnichannel approach, equipped with video, paid ads, and social media engagement. These concepts can be daunting for a lot of dealers out there, but they don’t have to be. To help dealers navigate this, we’re joined by Glenn Pasch, auto marketing expert and CEO of PCG Digital. Glenn and PCG Digital have worked with the likes of GM, Lithia, and Nissan. And he has also provided his expertise to CBT on numerous occasions.

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CBT Automotive Network is a multi-media platform for retail automotive professionals. With digital channels including a daily show, informative website, daily eNewsletters, monthly magazine, webinars and 9 network shows hosted by the industry's top trainers and thought leaders. CBT is your dealership's "go to" source from the showroom to the service drive.

https://www.cbtnews.com/

CONNECT WITH US!

Contact us: [email protected]

Subscribe: https://www.cbtnews.com/freesubscription

Facebook: https://www.facebook.com/CarBizTodayNews

Twitter: @CarBizToday

Instagram: https://www.instagram.com/carbiztoday/

Originally posted on: https://www.cbtnews.com/glenn-pasch-daily-automotive-newscast-december16-2019/

Today on CBTNews.com - Monday, December 16th, 2019: How Dealers Can Navigate Complex Marketing Strategies in 2020 Auto retail marketing strategies are continually moving towards an omnichannel approach, equipped with video, paid ads, and social media engagement. These concepts can be daunting for a lot of dealers out there, but they don’t have to be. To help dealers navigate this, we're joined by Glenn Pasch, CEO of PCG Digital

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CBT Automotive Network is a multi-media platform for retail automotive professionals. With digital channels including a daily show, informative website, daily eNewsletters, monthly magazine, webinars and 9 network shows hosted by the industry's top trainers and thought leaders. CBT is your dealership's "go to" source from the showroom to the service drive.

https://www.cbtnews.com/

CONNECT WITH US!

Contact us: [email protected]

Subscribe: https://www.cbtnews.com/freesubscription

Facebook: https://www.facebook.com/CarBizTodayNews

Twitter: @CarBizToday

Instagram: https://www.instagram.com/carbiztoday/

Originally posted on: https://www.cbtnews.com/are-trial-closes-right-for-you/

On this week’s episode of Straight Talk, David Lewis explains how trial closes can affect the customer’s decision and why you should reconsider using the trial close in your process.

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CBT Automotive Network is a multi-media platform for retail automotive professionals. With digital channels including a daily show, informative website, daily eNewsletters, monthly magazine, webinars and 9 network shows hosted by the industry's top trainers and thought leaders. CBT is your dealership's "go to" source from the showroom to the service drive.

https://www.cbtnews.com/

CONNECT WITH US!

Contact us: [email protected]

Subscribe: https://www.cbtnews.com/freesubscription

Facebook: https://www.facebook.com/CarBizTodayNews

Twitter: @CarBizToday

Instagram: https://www.instagram.com/carbiztoday/