CBT Automotive Network Podcast

On this week’s episode of the Weekly Tune-Up, Jim Fitzpatrick is once again joined by guest host Michael Roppo, President of Automotive Management Resources. The two wrap up their discussion on the 7 Customer Contact Selling Points with point number seven, the active delivery process.

Want more customers like the ones you have? Brian has a great suggestion using your DMS and Facebook for capturing lookalike audiences.

Today on CBTNews.com – Monday, December 2nd, 2019:

CBT News Week In Review for Friday, November 29th, 2019.

Jim recently caught up with Glenn Pasch, auto marketing expert, and CEO of PCG Digital. They discussed the importance of re-evaluating your dealership’s marketing team and spend. They tackle questions like ‘who should make up the marketing team?’ and ‘what should I try to accomplish with every campaign?’. You won’t want to miss this interview.

On today’s show, we’re pleased to welcome Garry Clift, owner and president of Clift Buick GMC in Adrian, Michigan. He and Jim discuss the aftermath of the GM workers strike, how it affected Michigan dealerships, and other, more common, dealer challenge

On today’s show, we’re so pleased to welcome back Peter Welch, President and CEO of NADA, to the CBT Network. In this segment, Jim and Peter discuss his latest article “Clicks, Bricks and Trust; Why The Dealership Matters To Every Generation,” as well as industry trends, disruptors, and uncertainty surrounding tariffs.

On this week’s episode of F&I Today, Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you worry about digital retailing in your F&I department? Digital retailing is currently the biggest trend in the automotive industry, and if you aren’t completely familiar with it Becky helps to break it down and explains exactly how it can boost your profits and help with sales.

We get digitally nudged all the time, but what’s the impact of digital nudging and how effective is it for your dealership website? David explains by offering up a great example of how it supposed to work.

Find more Tips Of The Day, right here on CBT Automotive Network.

How to Identify and Close Gaps in Your Reconditioning Process – Dennis McGinn and Scott Gruwell

Start Being Candid With Customers Who Ask About Price First

Why Dealers Should Invest More of Their Time into Important Marketing Decisions