In this episode, Adam recaps the highlights from CEdMA’s Fall 2018 Conference.

If you’re unfamiliar with CEdMA, or the Customer Education Management Association, it is one of the primary organizations for Customer Education Leaders. Adam spoke at their fall conference in Boston and brought back some nuggets to discuss.

Check out Adam’s blog post here for more details

When we talk to Customer Success and Services leaders who are starting Customer Education teams, they don’t always have a lot of perspective on who the best hire is. They look at different experience levels, different strengths, and different backgrounds.  

Do you bring in someone with a proven track record? Do you promote that Rockstar CSM?  Listen in to find out!

One of the most common questions we get asked from people who are starting Customer Education programs is, “Do I need a Learning Management System?”

An LMS seems like a standard part of a Customer Education Program and it’s usually the first system to be implemented. But is it right for everyone?

Startups can’t always get the budget for it or justify the ROI. Even more established companies find that their LMS doesn’t always work for them.

Is Customer Education just Customer Training? Or is it something more?

Whether you’re scoping out your program for the first time, or consolidating separate functions into one Customer Education experience, you have to know which programs to include — and which ones to leave out.

But we think that whether you call it Customer Education, Enablement, or Education Services, you’ve got to think bigger than just training.

Welcome to the Pilot episode of CE Labs – the Customer Education Laboratory!

This podcast series is devoted to you – The Customer Education pioneers out there – to share what we, and others have learned from hard-won experiences in the trenches of fledgling SaaS companies and tech startups.  

In this episode we introduce ourselves and our mission and begin challenging the assertion:  “You don’t need a customer education team until your company is mature”.

You need Customer Education earlier than you think. Starting Customer Education early in a business will help you scale customer adoption and growth.

What are the key leadership skills you need to be a Customer Education leader? Join Adam and Dave as they dive into three great skillsets, each one of which ties to a book. These are required reading material for new and aspiring Customer Education leaders.

• Mindset by Carol Dweck
• Multipliers by Liz Wiseman and Greg McKeown
• Tribal Leadership by Dave Logan, et al.