For this Sweetspot Podcast episode, Marc Suess meets Finnegan Shepard, CEO, and founder of Both&, and the creator of Limns.

After his transition, Finn founded “Both&”, a clothing brand for transmasculine, nonbinary, and AFAB people. Without any previous experience in fashion, he drew from his own experiences and stayed in close touch with his customers to design clothes for their needs. Other than that, the success of this young brand also draws from Finn’s unconventional and creative approach to doing business.

Marc talks to Finn about his entrepreneurial journey, how to design a completely new category of clothing from scratch, and the role that storytelling plays in sharing the brand’s purpose.

Finn studied philosophy, literature, and fiction – skills that have a big influence on both his entrepreneurial decision-making and innovative approach to the industry. Besides his clothing brand Both&, Finn co-founded Limns, a creative writing project that serves as a doorway into curiosity for him, his co-creators, and the readers.

A talk about creative entrepreneurship, how a start-up can challenge the bias of a whole industry, and the power of writing.

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