CEO PSYCHE

CREATE 5-FIGURE MONTHS USING FACEBOOK GROUPS FT. TAYLOR MANNING

In this episode we talk about:

• How does someone create a STAND OUT FB group? What is the first step?
• How does one grow a FB group if they're just getting started & don't yet have their niched audience?
• How do you plan or structure your content inside your FB group?
• How often do you sell inside your group & are there some simple tweaks to make a sales post more impactful?
• How live video has changed the engagement in FB groups.
• Where should people go live - FB groups or Like pages?
• What are some of the biggest mistakes you made early on — WHAT are the biggest mistakes you are seeing people still make with FB groups?
• Do you filter out certain people who join your group or request? How do you maintain a positive space?
• How have you grown your group so quickly?
• Do you use Fb ads? Posting in other groups?
• For a newbie - what's something simple they can start selling inside a fb group?

BIO: Taylor Manning is a marketing strategist for ambitious millennial coaches and service providers who are ready to say screw it to the traditional meaning of success and create mind-blowing results in their online business! She's all about teaching her clients how to build strategic businesses using funnels, Facebook ads, social media and automation.

Check out Taylor's Facebook group, Ambitious Millennial Entrepreneurs: www.facebook.com/groups/taylormanning

EASY LEGAL STEPS TO PROTECT & ALIGN YOUR ONLINE COACHING BUSINESS FT. LISA FRALEY

In this episode my guest Lisa Fraley JD, CHHC, AADP, is an Attorney, Legal Coach®, Speaker, and #1 Best Selling Author of Easy Legal Steps...That are Also Good for Your Soul -- helps take the overwhelm out of getting legally protected! We talk about:

• How the 7 legal steps align with the chakras.

• The first legal documents you need in place as a newbie online coach.

• When launching an online course what pieces should someone have in place in order to protect their intellectual property, possibility of being sued, or clients being able to take their own refund?

• When should someone trademark their company name, course name or logo?

• If someone has a website, what documents should be in place to protect them there?

• What is your best advice to health coaches who have certifications, schooling, and many who are in NWM who want to create their own courses + content. What is your best advice on staying legally safe in what they can & cannot share or produce? > Check out www.nutritionadvocacy.org

• Heather asked: I have a BA in alternative health and because of all the red tape, I'm not sure what I'm legally allowed to say. How can I give alternative over-the-counter swaps & ideas without stepping out of my scope of practice?

• When should a newbie get an LLC?

• Why should someone get an S-Corp over an LLC?

• For those ladies in Network Marketing, at what point should they invest in setting up these pieces?

LEARN MORE ABOUT LISA:

Check out Lisa's DIY Legal Templates: www.LisaFraley.com

Learn more about Lisa's new book Easy Legal Steps

Connect with Lisa on Facebook

BIO: Lisa Fraley, JD, CHHC, AADP, is an Attorney, Legal Coach®, Speaker, and #1 Best Selling Author of Easy Legal Steps...That are Also Good for Your Soul. With her unique blend of coaching, legal expertise, and spirituality, Lisa has supported thousands of heart-centered entrepreneurs and small business owners to protect themselves, their businesses and their brands through DIY legal templates, corporate entities and trademarks with lots of Legal Love™ - so they don't have to worry, stress, or fear that they're legally naked or exposed.

Lisa calls herself a Holistic Lawyer® because she's combined her years as Health Care Attorney in a large corporate law firm with her coaching skills as a certified Health Coach and Life Coach. She uniquely believes that legal protections protect you both in practical ways and energetic ways so she aligns each of the 7 key legal steps that most entrepreneurs need as they grow in their businesses with each of the 7 chakras.

From sharing international stages with thought leaders like Kris Carr and Gabrielle Bernstein to being featured on hundreds of podcasts, webinars, radio shows and bonus calls, Lisa has made it her mission to help every single small business owner understand that the law can be accessible, empowering, loving, and even spiritual. When she's not saving the world (with Legal Love) one contract at a time, she's posting free legal tips and connecting with her tribe at lisafraley.com.

Lisa earned her J.D. from Case Western Reserve University, B.A. with honors from Miami University (Ohio), and became certified as a Health Coach through the Institute of Integrative Nutrition, Life Coach through Coach U, and Fitness Instructor through ACE. She is also a Transformational Coaching Method Master Coach through HCI/Holistic MBA, accredited by the AADP, and the former President of the Junior League of Portland, Maine.

EASY LEGAL STEPS TO PROTECT & ALIGN YOUR ONLINE COACHING BUSINESS FT. LISA FRALEY

In this episode my guest Lisa Fraley JD, CHHC, AADP, is an Attorney, Legal Coach®, Speaker, and #1 Best Selling Author of Easy Legal Steps...That are Also Good for Your Soul -- helps take the overwhelm out of getting legally protected! We talk about:

• How the 7 legal steps align with the chakras.

• The first legal documents you need in place as a newbie online coach.

• When launching an online course what pieces should someone have in place in order to protect their intellectual property, possibility of being sued, or clients being able to take their own refund?

• When should someone trademark their company name, course name or logo?

• If someone has a website, what documents should be in place to protect them there?

• What is your best advice to health coaches who have certifications, schooling, and many who are in NWM who want to create their own courses + content. What is your best advice on staying legally safe in what they can & cannot share or produce? > Check out www.nutritionadvocacy.org

• Heather asked: I have a BA in alternative health and because of all the red tape, I’m not sure what I'm legally allowed to say. How can I give alternative over-the-counter swaps & ideas without stepping out of my scope of practice?

• When should a newbie get an LLC?

• Why should someone get an S-Corp over an LLC?

• For those ladies in Network Marketing, at what point should they invest in setting up these pieces?

   

LEARN MORE ABOUT LISA:

Check out Lisa’s DIY Legal Templates: www.LisaFraley.com

Learn more about Lisa's new book Easy Legal Steps

Connect with Lisa on Facebook

BIO: Lisa Fraley, JD, CHHC, AADP, is an Attorney, Legal Coach®, Speaker, and #1 Best Selling Author of Easy Legal Steps...That are Also Good for Your Soul. With her unique blend of coaching, legal expertise, and spirituality, Lisa has supported thousands of heart-centered entrepreneurs and small business owners to protect themselves, their businesses and their brands through DIY legal templates, corporate entities and trademarks with lots of Legal Love™ - so they don't have to worry, stress, or fear that they’re legally naked or exposed.

Lisa calls herself a Holistic Lawyer® because she’s combined her years as Health Care Attorney in a large corporate law firm with her coaching skills as a certified Health Coach and Life Coach. She uniquely believes that legal protections protect you both in practical ways and energetic ways so she aligns each of the 7 key legal steps that most entrepreneurs need as they grow in their businesses with each of the 7 chakras.

From sharing international stages with thought leaders like Kris Carr and Gabrielle Bernstein to being featured on hundreds of podcasts, webinars, radio shows and bonus calls, Lisa has made it her mission to help every single small business owner understand that the law can be accessible, empowering, loving, and even spiritual. When she's not saving the world (with Legal Love) one contract at a time, she's posting free legal tips and connecting with her tribe at lisafraley.com.

Lisa earned her J.D. from Case Western Reserve University, B.A. with honors from Miami University (Ohio), and became certified as a Health Coach through the Institute of Integrative Nutrition, Life Coach through Coach U, and Fitness Instructor through ACE. She is also a Transformational Coaching Method Master Coach through HCI/Holistic MBA, accredited by the AADP, and the former President of the Junior League of Portland, Maine.

SKYROCKET YOUR NETWORK MARKETING SALES & 10X YOUR SOCIAL MEDIA ENGAGEMENT | CREATE A PERSONAL BRAND

In this episode we cover:

• BRAND YOU OUTSIDE OF THE COMPANY
• Are you a product distributor or an influential leader?
• It is a piece of you. You are the big umbrella.
• Stop hiding behind the company identity & create your own!
• Under your About Me / Work Section do NOT put the product company name. WHY? People buy from people. YOU are your brand. When they do purchase your product, they are investing with YOU as their guide/mentor/coach, not with the company. Recognize the perception of someone coming to your page: Do you want them to see "health coach" or a "product distributor"?
• Building credibility takes time
• DON'T BE COOKIE CUTTER
• Create new names for challenge groups that relate to your brand.
• I help women fall in love with fitness & find confidence. 21 day Fix Challenge Group. VS. I teach women heal their gut & finally beat the bloat. Beat Belly Bloat 21 Reset Program (Refresh, Reset)
• You don't need to talk about your product daily to get sales
• Would you rather buy mascara from someone who ONLY talks about one company — or from the makeup artist or YouTuber who has tried HUNDREDS. They've shown you WHY they've come to this conclusion & made an assessment based on solid expertise, experience, and research.
• Don't be a company cookie-cutter-robot, who is just repeating what the company tells you.
• You must create informed opinions about things. You don't have to like EVERY product.

LET'S HANG OUT!

Join the FREE Facebook Group: http://www.heyjencasey.com/group

SKYROCKET YOUR NETWORK MARKETING SALES & 10X YOUR SOCIAL MEDIA ENGAGEMENT | CREATE A PERSONAL BRAND

In this episode we cover:

• BRAND YOU OUTSIDE OF THE COMPANY
• Are you a product distributor or an influential leader?
• It is a piece of you. You are the big umbrella.
• Stop hiding behind the company identity & create your own!
• Under your About Me / Work Section do NOT put the product company name. WHY? People buy from people. YOU are your brand. When they do purchase your product, they are investing with YOU as their guide/mentor/coach, not with the company. Recognize the perception of someone coming to your page: Do you want them to see "health coach" or a "product distributor”?
• Building credibility takes time
• DON’T BE COOKIE CUTTER 
• Create new names for challenge groups that relate to your brand.
• I help women fall in love with fitness & find confidence. 21 day Fix Challenge Group. VS. I teach women heal their gut & finally beat the bloat. Beat Belly Bloat 21 Reset Program (Refresh, Reset)
• You don’t need to talk about your product daily to get sales
• Would you rather buy mascara from someone who ONLY talks about one company — or from the makeup artist or YouTuber who has tried HUNDREDS. They’ve shown you WHY they’ve come to this conclusion & made an assessment based on solid expertise, experience, and research.
• Don’t be a company cookie-cutter-robot, who is just repeating what the company tells you.
• You must create informed opinions about things. You don’t have to like EVERY product.

LET'S HANG OUT!

Join the FREE Facebook Group: http://www.heyjencasey.com/group

Ditch Mediocrity, Uplevel Faster, & Step UP as an Influential Leader!

In this episode we talk about:

• "Growing thick skin" in business really means develop a deep level of certainty
• Reframe societal norms, give yourself Permission to be different & understand how to trust your inner guidance system
• Resistance means GROWTH
• Groupthink is a psychological phenomenon that occurs within a group of people in which the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome.
• Don't automatically drop into complaining -- the lowest common denominator, just for the sake of comradely.
• Don't be like crabs in a bucket — one tries to climb out, they pull it back down.
• Some people feel like the only way you can help them, is for you to be in the gutter with them. This is false. Hold your power.
• Other people can't understand your vision, because they don't have your education + life experience.
• Uplevel like a boss! Explore experiences where you have to sink or swim.
• Instead of doing the MINIMUM each day, each month, how are you stretching yourself to get uncomfortable?

LET'S HANG OUT!

Join the FREE Facebook Group: http://www.heyjencasey.com/group

Ditch Mediocrity, Uplevel Faster, & Step UP as an Influential Leader!

In this episode we talk about:

• "Growing thick skin" in business really means develop a deep level of certainty
• Reframe societal norms, give yourself Permission to be different & understand how to trust your inner guidance system
• Resistance means GROWTH 
• Groupthink is a psychological phenomenon that occurs within a group of people in which the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome.
• Don't automatically drop into complaining -- the lowest common denominator, just for the sake of comradely.
• Don't be like crabs in a bucket — one tries to climb out, they pull it back down.
• Some people feel like the only way you can help them, is for you to be in the gutter with them. This is false. Hold your power. 
• Other people can't understand your vision, because they don't have your education + life experience.
• Uplevel like a boss! Explore experiences where you have to sink or swim.
• Instead of doing the MINIMUM each day, each month, how are you stretching yourself to get uncomfortable?

LET'S HANG OUT!

Join the FREE Facebook Group: http://www.heyjencasey.com/group

SALES PSYCHOLOGY | CREATING INTEGRITY-BASED URGENCY IN YOUR OFFER TO CLOSE THE SALE

In this episode we are talking about how to create authentic urgency in your sales process:

* There is a difference between someone thinking what you are doing is cool VS. I'm going to PAY for this!

Limited quantity Available

• Only a few spaces left (How many people can I handle?)
• Only a few left in stock!

Frequency of Offer / TIMELINE

• Running your program every 2 months / a few times a year
• Upsell with urgency - can ONLY purchase this product, at this price, now.

Creating Emotional Urgency

• How ready are they to make a change?
• "Let me know" is the kiss of death

LET'S HANG OUT!

Join the FREE Facebook Group: http://www.heyjencasey.com/group

SALES PSYCHOLOGY | CREATING INTEGRITY-BASED URGENCY IN YOUR OFFER TO CLOSE THE SALE

In this episode we are talking about how to create authentic urgency in your sales process:

* There is a difference between someone thinking what you are doing is cool VS. I’m going to PAY for this!

Limited quantity Available

• Only a few spaces left (How many people can I handle?)
• Only a few left in stock!

Frequency of Offer / TIMELINE

• Running your program every 2 months / a few times a year
• Upsell with urgency - can ONLY purchase this product, at this price, now. 

Creating Emotional Urgency

• How ready are they to make a change?
• “Let me know” is the kiss of death

LET'S HANG OUT!

Join the FREE Facebook Group: http://www.heyjencasey.com/group

Master Your Sales Process | The 10 Mistakes Killing Your Sales

In this episode we cover:

• Asking for the sale
• When you think your product is too expensive
• Undervaluing what you are worth
• Making the ask too soon
• Giving too much detail (the features vs. benefits)
• Giving customers too many options
• No tracking or follow up systems
• Closing the sale vs. "Let me know"
• Talking to your ideal client vs. Talking about the product
• Get on the phone to close the sale
• Connect their problems to their solutions

LET'S HANG OUT!

Join the FREE Facebook Group: http://www.heyjencasey.com/group