CEO To Rainmaker

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Gene  briefly discusses  six internal ways you can grow " organically" or "  from within . " 

1) create a new product/services
2) add new features & benefits to existing product/services
3) sell to different target markets
4) create a more aggressive sales & marketing plan 
5) make it easy for customers through technology to pay you 
6)  consider exporting 

The  external way to grow is through acquisition or  to buy another company, which is not the focus of  this episode. 

[email protected]
www.ceo2rainmkr.com
909-2300024

link: https://ceotorainmaker.buzzsprout.com 

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Gene sits down with Dr. Mike Stull who heads up The  Inland Empire Entrepreneuership Program  at California  State  University - San Bernardino. Mike and his staff have created a new  50 hour educational program called The Catapault Business Network . The program targets CEOs  who operate small businesses that want  to grow . In addition to the "How To " aspects of the program   their is a peer group element  where CEOs can learn and network from a group of other CEOs who are not competitors.
 
The cost could be zero  if CEOs qualify for scholarships  funded by Bank of America.
If you are a CEO that wants to take your business to the next level contact or email  the college for more details.

[email protected]
909-537-3708

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Gene   sits down with Ed Fixen a   Certified Business Appraiser and Broker who is the CEO of Business Quest Brokers. Ed is an expert in the field of Business Valuation. He has sold and appraised over 200 businesses covering a variety of industries . 

Ed shares the three analytical ways a business can be valued and discusses various ways  a  business can gain or lose  value.  He also outlines other purposes why a business should be appraised other that preparing to sell it. 


Contact Info 
909-6369827
www.businessquestinc.com
[email protected]

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Gene sits down with Michael Ocasio, CEO of the Small Business Development Corporation of Orange County. SBDC-OC operates under the state's public municipal bank called " IBank"  ( the California Infrastructure & Economic Development Bank) 

The  SBDC provide many  business financing assistance programs including but not limited to financing or guarantees for NON-PROFITS, a venture capital fund and a direct micro loan program .  The SBDC's  main activity  is to  issue loan guarantees to  commercial banks to motivate  them to make direct loans to small businesses  who wish to expand  and create additional jobs.

Michael Ocasio
[email protected]
714-571-1900- O
951-538-9795- C

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Gene introduces a new  entree to his podcast menu. 

The name of these episodes is entitled "Brief Insights From The Rainmaker Coach".
These episodes are very short , no greater than 4 minutes and the content covers a variety of business education topics. When you have your morning coffee think of them as your  "Business Danish or Dougnut".

The initial episode deals with the subject of ideas.  Tune in their fun!!

[email protected] email
909-2300024- text
www.ceo2rainmkr.com- web

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Gene sits down with negotiations  expert Aaron  Silva . Aaron is the founder and owner of Paladin-fs, LLC  a firm that provides negotiation services for executives of large companies all over the US. 

Info covered includes; 

• does every negotiation have a winner or loser?
• what is a haggle?
• How important is time ?
• when you should walk away from a negotiation and why ?
• What is game theory?

CEOs of small businesses  who improve their negotiation skills will see their businesses improve concurrently. 

Ph 1-877-746-4859 x 704
[email protected]
www.paladin-fs.com

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Gene quotes wisdom from Sun Tzu  a famous Chinese general  and military strategist  around 500BC. Using an analogy  of being at war  with being at "War" in business., Gene discusses the need of a battle plan . The Battle Plan in business is a  " competitor  analysis" which  can be accomplished  through the creation of a simple  one  page  competitive grid. 


[email protected]
[email protected]
909-2300024

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Gene sits down with young entrepreneur, Mike Cachat who stated his current company
Jenson USA  when he was 16 years old out of his garage  with out a formal business education. Some twenty five years later  the company is a leader in its industry. The company sells high end bicycles and parts mostly on line  .

Mike lists four reason for his success,
1. Loyal, quality employees
2. Mentors & advisors
3. knowing the numbers of his financial statements
4. changing his self talk from negative to positive 
 
[email protected] 
1951-3441010

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Gene sits down with Robert & Kay Lee Fukui who consult married couples to help them achieve better balance between work and home.

The Fukui's reveal during the episode that setting boundaries and conducting weekly planning sessions are two of the key ways for couples to achieve that elusive balance. 

This is a must listen to episode.

 The Fukui's contact info:

1626- 422-6628
[email protected]
Couples By Design 
https://marriedentrepreneur.com
www.powercouplesbydesign.com/balance-business-marriage-better

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Passion is a key ingredient   in the Rainmaker CEO 's emotional tool  box.
 
In this episode Gene  itemizes  five reasons  why,  which includes but not is not limited to,
the ability to learn, work hard,  handle rejection  and  develop persistence and perseverance.

http://. ceo2rainmkr.com

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