CEOLosh BusinessTalks

For this podcast, I want to give a simple overview framework for thinking about your website and how to use it for digital marketing success. This is one of those subjects that can be as simple or complicated as you want to make it. To me, it often gets overcomplicated, which is honestly understandable. Given that there are so many different ways to approach your marketing strategy, it is extremely hard to know what you should focus on in the short term to get you to where you want to go long term.

But it doesn't need to be so complicated. In my view, there are three key areas most small business owners and entrepreneurs should focus on regarding their website and online marketing strategy. Focusing on these areas and doing the tasks within each will help you grow your company faster and guarantee long term success. 

To learn more about the three key areas of digital marketing to focus on in 2021, read the full blog post here: https://www.inboundwebdevelopment.com/business-talks-ep-17

Inbound Marketing is a framework for using the new rules of marketing and consumer psychology to create a digital marketing strategy that will help your business grow online.

It's a whole new way of thinking about marketing that will likely take some adjusting to if you're more familiar with traditional marketing methods. However, once you have adopted this mindset you will begin to see why certain things work with digital marketing and why others don't.

Best of all, this framework will make it easy to know what you need to focus on when it comes to marketing your business online so you don't waste your time with marketing efforts that don't go anywhere.

To learn more, read this episode's blog post: https://www.inboundwebdevelopment.com/business-talks-ep-17-inbound-marketing

If you're using your website as your main marketing tool, there are a few importing things you need to know for the upcoming year to make sure your website can continue to help grow your business in the best way possible.

 

For a more in-depth breakdown of everything discussed in this podcast, check out the accompanying blog post here: https://www.inboundwebdevelopment.com/what-you-need-to-know-about-your-business-website-for-2021/

Welcome to another episode of Business Talks! On today's episode, I'm joined by my good college friend Tyler Yaccarino. Tyler works for an IT company here in New Jersey, so I figured he'd be a great guest to have on to discuss what both small and large businesses need to know about online security, data protection, and the technical parts of making sure their website is fast and secure. While IT can be complicated, Tyler does a really great job of keeping everything simple and easy to digest. Hope you like it!

Some of the Topics We Discussed Include:

An overview of the IT field and what key things businesses need to understand about IT today to ensure their technical infrastructure supports their business goals and that their data is safe and easily accessible.

Why companies should be taking IT seriously, and what are some of the pitfalls and potential dangers of not taking this seriously.

How the work from home shift in the workforce has impacted businesses' IT operations and what updates businesses should consider making to their IT and security systems as a result.

Website security - common security issues all websites face (especially WordPress) and what people can do to protect their website. This segment features some easy updates you can make to your WordPress website to have it be much more secure.

Website hosting - How different types of businesses should approach hosting and what the pros and cons are for the different types of website hosting solutions out there.

Lastly, we touch on the changing world of digital marketing and why now more than ever a businesses website's technical performance matters for SEO and ensuring people have a good user experience

If you want to connect with Tyler, check out the below links.

Tyler's LinkedIn

Coban Computer Solutions

Do you or someone you know need a website for their business? Check out Inboundwebdevelopment.com to discover how I help my clients create marketing-focused websites that generate leads, increase revenues, and drive sustained business growth for years to come.

This week's episode of Business Talks features Leslie Zane, who joins me to discuss the difference between conscious and subconscious marketing and how companies can leverage consumer psychology to drive new business growth. It's a fascinating interview about marketing psychology that I enjoyed having, and hope you do too!

Some of the topics we discussed include:

Leslie's background working in advertising for several Fortune 500 companies and the insights she had early on that have shaped her unique marketing philosophy.

Defining what exactly subconscious marketing is and how businesses can pivot their advertising strategy to take advantage of our new understandings of the human brain.

What Leslie defines as the "Brand Connectome" and how it explains why consumers prefer certain products/services over others - even if on paper what they prefer isn't necessarily the best option. This is especially interesting and this new way of viewing how consumers evaluate offers from companies can definitely help companies reframe their marketing strategy.

How companies can gain a "subconscious advantage" by applying these new learnings to advertising campaigns to breakthrough new markets, launch new products, and drive top-line revenue growth.

Additional Resources

Leslie's Ted Talk

Leslie's article on the Brand Connectome

Leslie's LinkedIn

Triggers Growth Strategy

Do you or someone you know need a website for their business? Check out Inboundwebdevelopment.com to discover how I help my clients create marketing-focused websites that generate leads, increase revenues, and drive sustained business growth for years to come.

This week's show has a bit of a different format as it's just me! I discuss why podcasting is such a great opportunity for practically any type of business, how you can easily start one if you're interested, and what my experience has been like so far. Hope you like it!

Topics discussed include:

Why Podcasting is a Great Marketing Opportunity for Many Businesses: Podcasts are a terrific way to connect with your audience and build trust. No matter what industry you're in. People tend to listen to podcasts for a long time, so if you can attract some loyal listeners, after a while it will be like they practically know you. Imagine how easy it is to sell a product or service to them after that? Plus it's super easy to start one. And while podcasting is very popular right now, there is actually way less competition in this space than in other marketing channels.

The Content Model Behind the Podcast: Consistently creating new content to promote a business can feel like a huge chore for many entrepreneurs and marketing teams. But it's necessary for being able to drive new business growth online. A podcast helps you solve this problem because each episode can become several other different pieces of content. Plus it covers your bases by ending up in audio, video, and written formats.

Networking Benefits: This is one of the biggest benefits of podcasting that is not obvious to people from the outside. Basically, a podcast is the ultimate networking tool and by setting up a show it gives you a platform to connect with thought leaders in your industry. It helps you build relationships that wouldn't have happened otherwise which can lead to new business opportunities.

My Experience Starting a Podcast So Far and How It Compares to What I Thought: From a technical standpoint, setting up and producing a podcast isn't that difficult. That might surprise some people. It's definitely been a fun experience so far, and I talk about the unexpected benefits brought about by it.

Do you or someone you know need a website for their business? Check out Inboundwebdevelopment.com to discover how I help my clients create marketing-focused websites that generate leads, increase revenues, and drive sustained business growth for years to come.

This episode of Business Talks features Tim Fitzpatrick, who joins me to discuss how business owners can simplify their marketing strategy to better promote their company and feel more in control and less stressed along the way. We discuss why so many small business owners fall into the trap of overcomplicating their marketing strategy, and what they need to focus on in order to develop an easy to follow, agile marketing plan that drives meaningful results for the long term.

Some of the topics we discussed include:

The 3 components to Tim's "Marketing Trilogy" that you need in order to create a foundation for your marketing plan that will help you decide what key areas to focus on to drive real, sustained growth for your company.

How to plan out a simple marketing strategy that helps your company achieve its goals and keeps you focused on the key metrics that will help you get there.

Why most business owners struggle to keep their marketing plan simple and how overcomplicating your strategy will only make it harder to promote your business.

Our thoughts on what digital marketing channels to focus on (such as social media, paid traffic, SEO, email marketing, content production, etc.) and where each fits into your marketing strategy. We also discuss what areas of marketing new businesses should focus on when they first get started.

The benefits of putting in place marketing systems to make promoting your business a simple, repeatable process that saves you time and energy.

How to choose what to focus on in your marketing strategy to ensure your message reaches your target audience and impacts your company's bottom line.

This episode was a lot of fun to record and includes some great insights across a lot of areas of digital marketing that will be sure to help any business. If you constantly feel like your overwhelmed and always trying out new marketing tactics without any results to show for them, this episode will put you on a path towards a better, simpler marketing strategy.

Like what Tim had to say? Click here for some free marketing resources from his company Rialto Marketing.

Do you or someone you know need a website for their business? Check out Inboundwebdevelopment.com to discover how I help my clients create marketing-focused websites that generate leads, increase revenues, and drive sustained business growth for years to come.

In this week’s episode of Business Talks, Zach Lebowitz joins me to discuss his role working at Hulu and gives us an inside look at the streaming video landscape. We discuss the current state of the streaming video landscape, how advertisers are using these platforms to reach consumers in new ways, and what the future of the industry looks like. It was a fun conversation and I learned a lot, and I hope you do as well after listening! 

Some of the topics we discussed include: 

- Zach’s role on the sales team at Hulu and what his day to day looks like managing and optimizing campaigns.- An overview of the current streaming video landscape, what trends Zach is seeing, and how each of the competitors is positioning themselves in this space.- How advertisers are leveraging Hulu and it’s unique targeting capabilities to offer more personalized and effective advertisements that resonate with consumers.- What types of industries are seeing a lot of success advertising with Hulu, and how Hulu is able to use data to ensure campaign success. We also talk about typical budgets for running ads on Hulu and you may be surprised at how affordable it can be (especially for local businesses). - What the future of the streaming landscape looks like and what it will take for one of these platforms to win over the long term.

Do you or someone you know need a website for their business? Check out Inboundwebdevelopment.com to discover how I help my clients create marketing-focused websites that generate leads, increase revenues, and drive sustained business growth for years to come.

Today's episode of Business Talks features two members of the band Green Knuckle Material - Dan Kee and Daniel Ravenda - who join the podcast to discuss the business side of being in a rock band. If you've ever wondered how bands need to manage their operations and financials so they can record new music and go on tour, you're going to dig this episode.

Some of the topics we discuss include:

- The origin story behind Green Knuckle Material and how all of the current members of the band came to be- What the business operations look like running a band - recording music, booking shows, going on tour, and selling merchandise. Plus, what the 5 streams of revenue are for bands and how GKM plans to leverage all of them in the future- How the streaming music model on Spotify and Apple Music works and how it fits into the bands larger strategy- How Green Knuckle Material has used Facebook Live to continue connecting with their fanbase while not being able to play live shows during the pandemic- Other digital marketing strategies GKM has used to grow their online following and generate revenue- Future plans for the band and what each member's goals are for it, along with the biggest misconceptions about being in a band

You can check out Green Knuckle Material's music with the links below. They're currently working on a new album, the first song of which "Tired of the Lies" is set to release in late October. 

Spotify 

Apple Music

Facebook 

Instagram

Do you or someone you know need a website for their business? Check out Inboundwebdevelopment.com to discover how I help my clients create marketing-focused websites that generate leads, increase revenues, and drive sustained business growth for years to come.

Today's episode of Business Talks features Michael Novak - A former teacher of mine at Lakeland Regional High School and now the current Assistant Superintendent there. Novak joins the show to discuss the origin story behind the YouTube videos he's been making since the Coronavirus pandemic began to keep students, parents, and faculty up to date. The videos have been a huge hit in the community, with Novak delivering important information about the school to parents and students in a thoughtful, entertaining, and highly engaging way.

Some of the things discussed in this episode include:

How Novak got the idea to start shooting YouTube videos, and what his process and motivations are for creating content

The biggest takeaways Novak has had from starting his YouTube channel and why he plans on continuing to make new videos

How the videos fit into the school's larger marketing objectives and how Novak is trying to shift the way school's have traditionally dealt with social media up until now

To keep up with Novak and Lakeland Regional High School, follow the below links.

Novak's YouTube Channel

Twitter

Instagram

Facebook