CEOLosh BusinessTalks

Brady Morgan is the founder of Virtual Assistant Staffing Agency (VASA). VASA is regarded as one of the top outsourcing companies for small to medium-sized businesses in North America and it has plans to disrupt the industry by offering a technology solution for boosting efficiency in remote workforce management. VASA also provides custom operating systems for businesses needing assistance with automation, standard operating procedures (SOPs), and workflow management.

Brady joins the show to discuss how business owners can begin to offload repetitive (and even more complex tasks) with the help of virtual assistants. If you are looking for an affordable way to automate key tasks within your business to free up your time, then you are going to enjoy this episode. 

Some of The Topics We Discussed Include: 

Virtual Assistants Overview - What VAs are capable of doing and how can they be a great outsourcing partner for businesses.

Morality In Hiring VAs - Some people in developed western countries would have ethical concerns about hiring a VA employee for a far less expensive rate than it would take to hire for the same role in their home country. Brady addresses these concerns and gives his view on the matter, and how his company safeguards against unfair business practices in this area.

Roles for VAs - Generally, a VA may be the first time a business owner begins to outsource some key business tasks. Brady breaks down what areas of business VAs are most helpful and some of the first areas companies should look to utilize them. 

VAs & Marketing - As a marketing-centric show, I had to ask Brady what areas of marketing VAs can be most helpful in. Some of the areas we touched on include, content production, social media, and recurring/administrative marketing tasks. 

How To Onboard a VA Into Your Business - As with any employee, you can’t just hire a VA and expect them to be super helpful right away. Rather, you need to train them and invest the time & effort into the relationship so that they can be successful. To close out the interview, Brady provides a clear roadmap that he recommends that companies go about training a VA and integrating them as part of their team. 

To learn more about Brady Morgan, connect with him on LinkedIn & check out his company Virtual Assistant Staffing Agency with the links below. 

Brady Morgan LinkedIn

Virtual Assistant Staffing Agency (VASA)

 

Are you looking to improve your company's digital marketing presence? If so, check out Inboundwebdevelopment.com to discover how I help my clients create beautiful websites and high-impact growth marketing campaigns that generate leads, increase revenues, and drive sustained business growth for years to come.

Kison Patel is the CEO & Founder of M&A Science - A community of forward-thinking Mergers & Acquisition practitioners on a mission to perfect the M&A practice. He is also the CEO of DealRoom, a project management software for complex financial transactions.

As a former Mergers & Acquisition advisor, Kison has seen firsthand every aspect of buying or selling a business, and what it looks like to integrate two companies after a deal has been signed. 

Some of the Topics Discuss Include: 

Mergers & Acquisition Overview - Find out exactly what an M&A entails with a quick overview of what one looks like on both the buying & selling sides.

Integrating a Business After the Sale - What does integrating two companies look like in practice and how leaders within a company should approach this process.

When to Buy a Business - Many entrepreneurs with existing capital may be looking to buy a business to shortcut the start-up phase. Kison details when this makes sense and what advantages this approach brings. 

When To Sell a Business - Now the opposite situation, which discusses how should entrepreneurs & founders approach trying to sell their business for a successful exit.

You can connect with Kison and learn more about his company by visiting M&A Science.

Are you looking to improve your company's digital marketing presence? If so, check out Inboundwebdevelopment.com to discover how we help our clients create beautiful websites and high-impact growth marketing campaigns that generate leads, increase revenues, and drive sustained business growth for years to come.

Nikhil Varma is an Academic, Entrepreneur, and Designer of Blockchain-based business models. He is currently involved in several technology startups and serves as an Associate Professor at Ramapo College of New Jersey. He holds an MBA & PhD from the University of Montreal. 

In this podcast episode, my former college Professor Nikhil Varma joins the show to discuss the impact that Blockchain, Decentralization, and Cryptocurrency will have on the business landscape in the years to come. 

Professor Varma has been giving lectures on Blockchain and Cryptocurrency years before these subjects became so popular. As such, I thought he would be a great guest to have on to explain the key concepts behind blockchain and the transition from Web 2.0 to 3.0 and the impact this will have on businesses and society in the near future. 

If you have been hearing a lot about these topics and want a clear overview of what this all means, you are going to get a lot of value from this interview. 

Some of the Topics We Discussed Include: 

Blockchain basics - What is a blockchain, how it works, why this is so important

Decentralization - Key concepts behind decentralization and why this is such an important technological development

The Effects Blockchain Will Have on Specific Industries - After discussing the concepts behind blockchain and decentralization, we talk about specific ways it will impact businesses in industries such as finance, marketing, real estate, and insurance

The Transition from Web 2.0 to 3.0 - We discuss what Web 2.0 is and how the internet is transitioning into a new stage of its development called Web 3.0. Nikhil explains what the major differences are between them and how blockchain/crypto is driving this change 

Crypto Currencies - The difference between Bitcoin and Ethereum (and the different use cases each offer) and the future of cryptocurrency over the next 5 -10 years 

Applying This Information - What people (especially young professionals) who are interested in blockchain/crypto can do to get involved in these coming changes

To keep up with Nikhil Varma’s latest thoughts on Blockchain, you can connect with him on the below platforms. 

Nikhil Varma LinkedIn 

Nikhil Varma Twitter

Eric Reilly is a financial technology professional who manages a team that supports next-generation banking software. He earned a bachelor’s degree in Information Technology Management from Bloomsburg University in 2019. Outside of his day job, Eric’s interests also include blockchain, entrepreneurship, finance, and personal development.

As a tech-focused marketing entrepreneur, I wanted to bring on Eric to discuss the changing landscape of the internet and what impacts this will have on the future of digital marketing. Specifically, we talk about the current transition from Web 2.0 to Web 3.0 and what companies need to know to get ahead of this major change. 

Some of The Topics Discussed Include: 

Eric’s entrepreneurial background co-founding his own digital agency 

What Web 3.0 is and how it differs from the internet as we know it today 

Why blockchain & decentralization are at the heart of Web 3.0 (and why this is so important) 

Early examples of Web 3.0 Innovations such as NFTs (Non-Fungible Tokens) and what exactly these things are 

Explaining the Metaverse and why Facebook has repositioned its company to go after this new opportunity 

AI in marketing and how this will impact the entire profession 

Opportunities that Web 3.0 presents for early adopters 

You can keep up with Eric by following him on Instagram @ricksdoinit

Are you looking to improve your company's digital marketing presence? If so, check out Inboundwebdevelopment.com to discover how I help my clients create beautiful websites and high-impact growth marketing campaigns that generate leads, increase revenues, and drive sustained business growth for years to come.

Donnie Strompf is a digital marketing expert specializing in eCommerce SEO with over a decade of experience managing profitable online marketing & SEO campaigns. 

Throughout his career, Donnie has worked at various agencies and has both founded & co-founded several entrepreneurial ventures. During this time, he has gained extensive experience working on both local & national SEO campaigns - and has executed both standard & eCommerce SEO strategies. 

Some of the Topics Discussed Include: 

What is SEO good for? And how you can determine if SEO is a worthwhile marketing investment for your company (or if you should focus on other areas first) 

How eCommerce SEO differs from traditional SEO 

The most important SEO ranking factors for eCommerce Websites

Building an eCommerce SEO strategy from scratch (and the foundational things you need to get right)

Evaluating SEO data once you’ve begun implementing an SEO strategy

Helpful SEO tools to plan your strategy, review the data, and give your company a competitive advantage 

To get in touch with Donnie, reach out to Evestar Agency. 

Looking for help with improving your website or digital marketing strategy? Then book a strategy call with me using the link below. In less than 30 minutes, I'll help you outline a marketing strategy that will help your company increase its website traffic, generate leads, and grow its revenue.

Book a Strategy Call

Alicia Puig is an art gallery owner, podcaster, and published author. She is the curator & co-founder of PxP Contemporary, Director of Business Operations for Create! Magazine, an arts writer, frequent guest host of The Create! Podcast, and co-author of The Complete Smartist Guide. 

She has worked in the arts industry for galleries, museums, art fairs, private collectors, art publications, and an auction house for over ten years both in the United States and abroad.

Alicia is a great example of how you can use digital marketing to connect your creative skills with an online audience that can allow you to start a business. As a self-taught marketer, I wanted to interview Alicia to discuss how she has used marketing to enable her to turn her creative passion into multiple thriving business ventures. 

Some of the Topics Discussed Include:

How to build a personal brand when working in a creative industry (and why you need to in today’s business environment).

Why adding a mission-focused statement to your company can help it stand out and lead to a bigger impact.

Advice for entrepreneurs/marketers looking to add mission-based values into their marketing messages. And how can they go about clearly communicating the company mission on their website.

Tips for teaching yourself the core concepts of digital marketing and how to apply what you learn to starting a business or building a personal brand.

How Alicia goes about planning & creating content for her business & personal brand to ensure she is consistently producing content across multiple platforms.

To learn more about Alicia and to stay up to date with her, check out her website and follow her art gallery on Instagram @pxpcontemporary

Looking for help with improving your website or digital marketing strategy? Then book a strategy call with me using the link below. In less than 30 minutes, I'll help you outline a marketing strategy that will help your company increase its website traffic, generate leads, and grow its revenue.

Book a Strategy Call

On today’s podcast, I am joined by Matthew Hunt of Automation Wolf to discuss how you can begin using LinkedIn to build a personal brand that aligns with your sales, marketing, and career objectives. By listening, you will learn why LinkedIn is the best organic marketing opportunity at the moment and how you can use it to achieve your business & career goals faster. 

LinkedIn has become the place to produce content and build relationships for B2B marketing. It offers the highest organic engagement compared to other social media channels and the business nature of the platform makes it a natural fit for thought leadership content. 

In this episode, Matthew offers several frameworks you can use to build your personal brand on LinkedIn - both by creating content and engaging with others. 

We also discuss how to be able to consistently produce content, why short-form content is a key component of an effective content strategy, and how to go about finding low-effort marketing opportunities that can return a high ROI for your business. 

Some of the Topics We Discussed Include:

How to Approach Personal Branding on LinkedIn - LinkedIn is the platform for business professionals to be producing helpful content and stay top of mind with their professional network. Matthew offers 2 distinct frameworks for approaching personal branding on LinkedIn so that it aligns with your marketing & sales efforts.

LinkedIn B2B Marketing - Matthew’s top organic marketing platform currently is LinkedIn, and in this interview, he explains why LinkedIn presents such a great opportunity for B2B marketers. And how people can leverage this platform to not only market themselves, but actually build relationships with prospective clients that can lead to sales.

Consistency in Marketing - Oftentimes people find it difficult to consistently create content because it is tough to prioritize it week after week with everything else they have going on. And, because there is a lot of competition and ego involved, people tend to be perfectionists. Matthew takes a completely different view on this - He explains why consistency (over production quality ) is one of the top factors in ultimately being successful with online marketing today.

Finding Marketing Opportunities & Setting Goals - As a repeat agency owner with several successful exits, Matthew discusses how to find low-effort marketing tactics that can return the biggest results for your business. And how you can go about setting realistic goals for your marketing strategy to see if it is actually working (especially if you are just starting out).

Snackable Content - Matthew is a big believer in short-form content, especially for social media. In this interview, he explains why “snackable content” is key for expanding your reach on social media and how it can naturally get people to engage with your longer-form content.

Looking for help with improving your website or digital marketing strategy? Then book a strategy call with me using the link below. In less than 30 minutes, I'll help you outline a marketing strategy that will help your company increase its website traffic, generate leads, and grow its revenue.

Book a Strategy Call

Joining me for this week’s episode of Business Talks is Joseph Fung - a serial entrepreneur who has founded multiple sales companies and is the CEO & Founder of Uvaro, a tech sales career accelerator that helps equip people with the skills they need to have a successful career in B2B tech sales. 

Joseph and I had a great talk about how to approach sales in the 21st century. To successfully sell in today’s business environment, you need to focus on your prospects’ needs, wants, and desires and provide helpful content to educate them on your products and services. Only once you have built a relationship with them can you begin to push for the sale. 

By listening to this episode, you will discover how to go about creating a helpful, ethical sales strategy that educates your prospects with helpful content that will make your sales strategy much more effective going forward. 

Some of the Topics We Discussed Include: 

The top 3 sales areas all salespeople should be continuously practicing to increase their effectiveness and build better relationships with their prospects

How to produce helpful marketing content that can aid your sales efforts so that you don’t even feel like you are “selling”

What the sales generational challenge is and how experienced salespeople can adapt to the new environment of selling to be more successful going forward 

The relationship between sales & marketing, and how these two departments can approach working together in a modern way to close more deals 

Tips for selling online over video calls and how to build relationships with prospects even when you are not physically present with them 

Helpful sales tools that can improve your online selling ability and how to set up a CRM so that it is best used by your entire company 

Towards the end of the interview, we also discuss entrepreneurship and how to create a successful company culture that can scale as your company grows

Full Show Notes Here

If you liked what you heard from Joesph, make sure to check out his company’s website Uvaro to discover how they help people transition into a successful B2B sales career.

Also, if you are looking for sales advice & training, make sure to check out their YouTube channel.

Struggling with sales? Are you looking for some online marketing help? If so, check out Inboundwebdevelopment.com to discover how I help my clients create beautiful websites and high-impact growth marketing campaigns that generate leads, increase revenues, and drive sustained business growth for years to come.

After a short hiatus over the summer, the Business Talks podcast is back! 

In today’s episode, I am joined by Lolita Petrossov - The Founder & CEO of Evestar, a Miami-based eCommerce marketing agency that works with both small startups and multi-million-dollar brands to run and scale profitable eCommerce campaigns. 

Some of the Topics We Discussed Include: 

A review of the current eCommerce landscape and how things have changed so quickly over the past two years due to the Coronavirus pandemic 

How to launch a new eCommerce product and the process of going to market with it 

What an eCommerce paid traffic campaign looks like - typical budget levels, general ad strategy, how this differs from a regular paid traffic campaign, most effective platforms, what’s working now, etc. 

What paid traffic looks like for eCommerce marketers post IOS 14.5 and how Lolita’s team at Evestar is navigating these changes

Amazon’s role in the eCommerce marketplace, the emerging influence of Shopify, and how brands can decide which platform is best to support their marketing and product objectives

Lolita’s views on where she believes eCommerce will go from here and what marketers/business owners should keep in mind as they navigate the changes in the eCommerce landscape

You can learn more about Lolita and here agency by visiting their website at https://evestar.com/

Are you looking for some marketing help? If so, check out Inboundwebdevelopment.com to discover how I help my clients create beautiful websites and high-impact growth marketing campaigns that generate leads, increase revenues, and drive sustained business growth for years to come.

This week's podcast covers the top 5 marketing strategies that any small, locally owned business can put into place to get found online in their local area, drive more in-store foot traffic, and increase customer loyalty. The strategies and tactics discussed in this podcast will help any business owner or marketer working for a local business to focus on the highest ROI marketing actives for their company so that they can make the best of their resources and start seeing results fast.

Two brief disclaimers - While all of these marketing strategies will work, they only do so if your business offers a good product and has a clear idea of who its customers are. Marketing is all about connecting your products or services to the end consumer. If you're product/service is no good, people will quickly find out and begin to ignore your promotional efforts. And if you don't know who you are selling to, then you won't be able to craft a unique message that resonates with your customers and entices them to take action.

As long as you've got those two things covered though, you will get a ton of value from this podcast.

Here is a brief overview of the 5 local marketing tactics covered in this podcast:

Local SEO - Why it matters and what things you can start doing right now to have your business show up on Google when people in your local service market search for the types of services and products you offer.

Website Optimization - How you can ensure that your website is set up as a marketing hub and sales machine that helps you sell more products, book more appointments and provide valuable content to visitors that turn strangers into customers.

Content Marketing - The mindset shift you need to make to understand the importance of consistently producing high-quality content so that your company can build goodwill and authority with the types of customers you're looking to reach.

Referral Programs & Customer Rewards - While not a true digital marketing tactic, this is one of the biggest opportunities for local small businesses that many still overlook. If you're looking to build brand loyalty and get your current customers to promote your business to their friends and family, you will get some ideas for doing just that.

Digital Ads - Lots of small businesses avoid making the investment into paid online advertising. This is a big mistake. Discover why running ads via Google or Facebook is your best bet for getting local residents to your website and bringing in new business.

Is your local business struggling with marketing? Check out Inboundwebdevelopment.com to discover how I help my clients create beautiful websites and high-impact growth marketing campaigns that generate leads, increase revenues, and drive sustained business growth for years to come.