CEOLosh BusinessTalks

This week's guest is Beau Haralson - an Entrepreneur and Digital Marketing expert who has founded/co-founded multiple marketing agencies and worked with several Fortune 500 Brands. Beau has over a decade of experience launching products and building brands both big and small including Google, DigitalMarketer, OfficeMax and many others. Over the years he’s worked with celebrities such as LeBron James and Arnold Schwarzenneger, and entrepreneurs that deserve to be celebrities, doubling over 15 businesses along the way.

Beau and I had a great conversation discussing the fundamentals of running ads online and what businesses & marketers need to focus on to ensure their paid traffic efforts are successful. Beau has a very unique perspective on how to run successful paid traffic campaigns online and by listening to this episode, you will be able to garner several insights to help you generate more traffic, conversions, and ROI from your paid advertising efforts.

Some of the topics we discuss include:

Beau's background as an entrepreneur in the digital marketing space and his experience working for multiple big brands and how this has influenced his approach to generating traffic & conversions via paid ads.

Why Offer, Audience, and Creative are the foundation to any paid traffic campaign (regardless of platform) and what you need to know about each.

How to think about settings budgets for your marketing campaigns and what to watch out for as you look to scale your efforts to a larger audience.

A lightning round covering each of the major ad platforms today (Facebook, Instagram, YouTube, Google, and LinkedIn) that will give you an advantage over your competition.

What the changes to the digital marketing landscape (specifically, the privacy updates with IOS 14.5 and Google's upcoming move to phase out cookies) mean for the entire ad landscape and how this will affect a company's ability to reach its target audience online.

Hope you enjoy it! You can check out the full show notes here: https://www.inboundwebdevelopment.com/business-talks-ep-26/

You can follow along with Beau on Instagram @beauharalson and check out his agency at https://scalethat.com/

Your business website is your most important online marketing sales asset. It's the first thing people see when they look for you online, and it can make or break whether or not they end up contacting you. 

In short -  the better your website, the more business results you can expect from it.

Even in 2021, many business owners fail to see why their website is critical to the success of their business. Those that do possess a huge advantage when it comes to promoting their business online and generating inbound leads through their website. 

So, why is a website so important for businesses today? This podcast episode aims to provide 3 main reasons why your company's website is critical for connecting with new prospects online and nurturing them through your sales process so they can eventually become paying customers.

Show Notes: https://www.inboundwebdevelopment.com/business-talks-ep-25/

If you're a business owner or marketing professional that's been thinking about redoing your website, then you've probably heard of WordPress and Webflow. Both of these platforms can help you build a great business website - but which one is truly the best for you?

This episode of Business Talks aims to help you discover that by looking at both platforms from an honest perspective. I review the pros and cons of each website development platform and detail which use cases I believe may prompt you to pick one over another.

Full Show Notes Here: https://www.inboundwebdevelopment.com/business-talks-ep-24/

For this week’s podcast, we’re going to cover what any business owner or digital marketer can do (regardless of their technical skills) to improve WordPress website speed ahead of Google’s Core Web Vitals update next month (May 2021). 

This quick guide is not meant to be an exhaustive list of every little thing you can do to increase the speed of your website in WordPress. That would take a lot of time and serious web development skills. Rather, this podcast is meant to be an actionable, non-technical guide that will clearly explain how to speed up your WordPress website. 

Afterward, you will have 3 simple items you can handle to speed up your WordPress website. The 3 items we’re covering here will provide the highest ROI for your time/effort and are part of the key 20% of activities you can do here to get 80% of the results you're after. 

Full Show Notes Here: https://www.inboundwebdevelopment.com/business-talks-ep-23/

This week's podcast discusses Google's upcoming SEO algorithm update that introduces new "Core Web Vitals" metrics across all websites. These new metrics are part of a growing trend around the importance of website speed. As it now stands, ensuring your website is fast (especially on mobile) is becoming absolutely critical for your website's SEO rankings and overall effectiveness from a business/lead-gen perspective.

To break things down, I detail what exactly is included in this algorithm update and explain the larger SEO context this update takes place in. From there I discuss why this update matters from the perspective of business owners and marketing professionals. And finally, I offer a couple of practical steps you can start taking right now to begin getting your website and be prepared for this update so you can actually use this situation as an opportunity to rank higher long-term.

Full show notes + blog here: https://www.inboundwebdevelopment.com/business-talks-ep-22/

This week's guest is Jarrett Bruno - a Real Estate Agent at RE/MAX. If you have any interest in what it takes to become a real estate agent (and how it is really like running your own business) or the housing market/rental property investing, then you are going to really enjoy this episode.

Jarrett recently became a licensed Real Estate Agent and breaks down exactly what that process entails and what the day-day looks like once you are working for a brokerage. We then transition to discussing online marketing strategies for generating leads as a real estate agent and wrap up by going over the current state of the housing market as well as rental property investing.

Some of the Main Topics Discussed Include:

How being a Real Estate Agent is essentially like running your own business and being an entrepreneur

Online marketing and content creation strategies real estate agents (and really anyone who works with clients) can use to provide value to potential prospects and generate leads

The current state of the housing market and what it looks like at the moment from the perspective of both buyers and sellers

A basic overview of rental property investing (along with a few key strategies) and why it has become such a popular investment strategy over the past few decades for people looking to generate passive income

If you want to learn more about Jarrett, make sure to check out some of his YouTube videos which are very informative and helpful.

Jarrett's YouTube Channel

Jarrett's Real Estate website

Do you or someone you know need a website for their business? Check out Inboundwebdevelopment.com to discover how I help my clients create marketing-focused websites that generate leads, increase revenues, and drive sustained business growth for years to come.

This week's show gives you a complete rundown of what it takes to build a world-class website from start to finish. During my short career building websites, I have developed and continued to tweak my process for designing and developing websites.

The result (I hope) is a systematic process that is able to consistently produce great-looking websites that actually help my clients achieve the business results they're after.

If you prefer a written description of the full web design process, see this week's show notes: https://www.inboundwebdevelopment.com/business-talks-ep-21/

This week's podcast talks about the Customer Value Journey and how you can use this 8 step framework to build a customer-centric marketing plan from start to finish. Originally developed by DigitalMarketer, the Customer Value Journey will help you consistently generate leads online by developing helpful content aimed at building relationships and solving your customers problems.

Check out the Accompanying Blog Post to the Episode Here

Do you or someone you know need a website for their business? Check out Inboundwebdevelopment.com to discover how I help my clients create marketing-focused websites that generate leads, increase revenues, and drive sustained business growth for years to come.

#19: My good friend Ryan Johnson from Morgan Stanley rejoins the podcast to discuss the hottest topic in the financial world at the moment: Bitcoin.With the world's first cryptocurrency hitting a new all-time high of $52k this week, I figured it was perfect timing to have Ryan back on the podcast to discuss why the price has skyrocketed since last year, what the future could potentially hold, and how you can get started investing in it (hint: it's not too late, and it's very easy).Some of the topics we discuss include:A quick introduction to Bitcoin: What is it, why people should care, and what potential impacts it will have for the future. We touch on Cryptocurrency in general as well as the blockchain technology behind it.How the actions of the Federal Reserve and the changes brought about by the Coronavirus Pandemic have led to the increased adoption and acceptance of Bitcoin as a new asset class.The Fintech (Financial Tech) revolution that is currently happening and how this coincides with the rise of Bitcoin.What the short, medium, and long-term outlook of Bitcoin is. We also discuss the two main schools of thought regarding Bitcoin - weather it will become a new hedge investment (think Digital Gold) or if it has the potential to eventually replace the US Dollar and become a global currency.To keep up to date with Johnson, give him a follow on Twitter @ryann_johnson21If you want to hear us talk more about finance, checkout our first episode on the economy and investing in Business Talks Ep. 3Do you or someone you know need a website for their business? Check out Inboundwebdevelopment.com to discover how I help my clients create marketing-focused websites that generate leads, increase revenues, and drive sustained business growth for years to come.

This week's podcast is dedicated to covering everything you need to know to start putting together a winning SEO strategy. I cover why you should consider SEO as a viable traffic source to your website and why the traffic generated from it will help you reach your ideal customers. I then discuss the main ranking factors you need to know and leave you with some tactics and strategies you can start implementing right away to grow your website's SEO authority.

For a more in-depth overview of the subject, check out the full blog post here: https://www.inboundwebdevelopment.com/business-talks-ep-18/