Join Dr. Dustin Portela and his guest, Tom Allison, as they talk about the amazing skincare brand, CeraVe. Tom is one of the co-founders of CeraVe and is currently the Global Vice President of Professional Marketing for CeraVe. Now, they offer over 70 skincare products! CeraVe is a very loved brand for continuously delivering effective and desired results for its users. 

In this episode, you’ll learn:

• Before becoming one of the founders of CeraVe, he was already working as a regional manager for a large dermatology pharmaceutical company.
• Why Tom wanted to stay within the dermatology space after working as a drug rep calling on dermatologists
• CeraVe started in very humble beginnings that successfully and massively grew with the help of other dermatologists’ recommendations.
• There's a minimal margin for error when trying to build something that a dermatologist will recommend. 
• The story of how they came up with the brand name CeraVe.
• Ceramides help repair and rebuild the health of your skin moisture barrier.
• During COVID-19, people have gained more time to focus on themselves. CeraVe became a viral hit through the new era of TikTok and Instagram influencers and users.  
• Social media has been an excellent tool for many dermatologists in giving out information and educating people about skincare.
• And much more!

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About Tom Allison:

Founder member of the CeraVe Skincare Brand. 

Experienced CPG Executive with a demonstrated history of creating CeraVe Skincare and marketing skincare brands across multiple core job functions including consumer and professional marketing, new product development, and national retail sales leadership. 

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You can find Tom Allison on…  

Twitter: https://twitter.com/Tom_Allison

LinkedIn: https://www.linkedin.com/in/tom-allison

Website: https://www.cerave.com/

Facebook: https://www.facebook.com/CeraVe

Instagram: https://www.instagram.com/cerave/

Twitter: https://twitter.com/cerave

Youtube: https://www.youtube.com/user/CeraVeSkin

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Connect with Dr. Dustin Portela!

LinkedIn: https://www.linkedin.com/in/drportela/

Website: www.dermatologyboise.com

Instagram: https://www.instagram.com/208SkinDoc/

Company Instagram: https://www.instagram.com/treasurevalleyderm/

Facebook: https://www.facebook.com/208SkinDoc/

Company Facebook: https://www.facebook.com/treasurevalleyderm/

Tiktok: https://www.tiktok.com/@208skindoc

Text Dr. Portela at +1 (208) 203-0767