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In this CFO 4.0 Revisited episode, Hannah Munro is joined by Mark Lockton‑Goddard, now Founder & CEO at embracent, to explore what successful digital transformation really looks like for finance teams.

With over 25 years’ experience across global organisations, Mark shares practical insight into how CFOs can approach transformation decisions, gain buy‑in from their teams, and avoid common pitfalls when introducing new technology and processes.

Relaunched ahead of the new financial year, this episode is a timely listen for finance leaders reviewing how prepared their finance function is for what lies ahead.

In this episode, we cover:

• How CFOs should approach decision‑making for finance transformation
• Gaining employee buy‑in for new systems and processes
• Common mistakes that cause digital transformation projects to fail
• Key focus areas when modernising finance departments
• How finance teams are adapting to meet today’s business demands

Links mentioned in this episode:

• Mark's LinkedIn
• Sign up for our CFO Briefing and Podcast newsletters

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For this CFO 4.0 Revisited episode, Hannah Munro is joined by Paul Lee, Partner at Deloitte UK, to explore one of the most debated shifts in modern working life – the move to hybrid.

Drawing on his experience at Deloitte, Paul challenges the idea that there is a single “right” answer. Instead, he highlights the importance of asking better questions – around productivity, collaboration, employee expectations, and long-term business impact.

What’s covered in this episode

• Working from home, hybrid, and returning to the office – how to assess the right approach
• Key questions finance leaders should be asking about hybrid working models
• The role of technology in enabling the future of work
• How developments like 5G and WiFi 6 could reshape how and where we work

Links referenced in this episode

• Paul's LinkedIn
• Raise your game with Sage Intacct
• First 90 Days as a CFO: Ultimate Blueprint (FREE download)
• Sign up for our CFO Briefing and Podcast newsletters

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 For this CFO 4.0 Revisited episode, Hannah Munro is joined by James Owen, Global CFO of the Profiles Division at Kantar, to explore how modern finance leaders are reshaping planning, forecasting, and decision-making in an increasingly data-driven world. 

What’s covered in this episode

• Why market data is essential for meaningful performance benchmarking
• How to improve communication and understanding of financial insights across the business
• The role of Integrated Business Planning in driving better forecasts and decisions
• Why data science is becoming a core capability within finance teams
• How to assess finance talent beyond technical skills
• The importance of scenario planning across ambition, realism, and prudence

Links mentioned in this episode:

• James’ LinkedIn
• Learn more about Kantar
• Chief Financial Officer UK Flagship Summit

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For this CFO 4.0 Revisited episode, Hannah Munro is joined by Claire Bodanis, Founder and Director of Falcon Windsor and one of the UK’s leading authorities on corporate reporting. Claire shares a practical and honest view of what it really takes to produce an annual report that cuts through the noise. 

What’s covered in this episode

• The biggest challenges organisations face when producing the annual report today
 • How to create a report that is engaging, clear and valuable to investors
 • Balancing regulatory requirements with meaningful communication
 • How to handle and communicate difficult or negative news
 • Common mistakes businesses make in their annual reporting
 • What is changing in the world of corporate reporting and what it means for finance teams

Links referenced in this episode:

• Claire's LinkedIn
• Falcon Windsor
• Monthly Reporting Webinars
• Book: Trust Me, I'm Listed
• Sign up for our CFO Briefing and Podcast newsletters

• Explore other CFO 4.0 Podcast episodes here.
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In this episode of CFO 4.0 Revisited, Hannah Munro reconnects with Brent Dykes, Founder and Chief Data Storyteller at AnalyticsHero, to explore one of the most important skills modern finance leaders must master – turning data into meaningful stories that drive action.

In this episode, we explore

• What a Chief Data Storyteller actually does
• Brent’s journey into analytics and the creation of AnalyticsHero
• Why data storytelling is becoming essential for finance leaders
• Practical frameworks for communicating insight across finance teams
• How to turn financial data into compelling, decision-driving stories
• Brent’s top tips for getting started with data storytelling in finance

Links mentioned in episode

• Brent's LinkedIn
• Brent's Forbes articles

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In this CFO 4.0 Revisited episode, Hannah Munro is joined by experienced finance leader Martin Spiller to explore what funders are really looking for in a CFO.

From common funding mistakes to the differences between start-up and scale-up investment, Martin shares practical insight on securing funding, choosing the right partners and positioning your business for sustainable growth.

• What funders look for in a CFO
• Common mistakes when applying for funding
• Start-up vs scale-up funding expectations
• Seed, Series A and Series B funding explained
• How to find the right funding partner
• Tips for improving your chances of securing investment

Links mentioned in this episode:

• Martin's LinkedIn

• Explore other CFO 4.0 Podcast episodes here.
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To mark the return of CFO 4.0 Revisited and celebrate International Women’s Week, we’re bringing back a powerful conversation that is just as relevant today as when it first aired. In Episode 77, Hannah Munro sits down with Fiona Hathorn, CEO of Women on Boards UK, to explore what it truly takes to step into the boardroom and succeed.

Board roles are often discussed but rarely explained in practical terms. Fiona cuts through the noise, sharing clear guidance on balancing cultural fit with constructive challenge, assessing whether a board opportunity is right for you, and positioning yourself as a credible candidate in a competitive market. At a time when representation and leadership are firmly in focus, this conversation is about progression, not just celebration.

In this episode, you’ll hear:

• What skills and experience boards are really looking for
• How to build board-ready credentials before you apply
• Where to find opportunities and how to assess them properly
• What a typical board recruitment process involves
• Practical tips to stand out and interview with confidence
• How to balance fitting in with constructively challenging the status quo

• Explore other CFO 4.0 Podcast episodes here.
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In this special Financial Transformation Live episode, Hannah Munro sets out a clear, practical agenda for finance leaders who want 2026 to be the year transformation actually happens.

This session deliberately moves away from technology hype and focuses on the fundamentals that enable progress. Hannah makes the case that 2026 must be a people and process year, not a rushed race to automate. As the pace of change accelerates and AI becomes part of everyday working life, finance teams need the capacity, skills and foundations to respond, rather than react.

In this episode, Hannah covers

• Why 2026 must be a people and process year, not a rushed race to automate
• How to create real capacity in finance teams to drive change, not just survive month end
• The risk of automating broken processes and why simplicity is the foundation of speed
• Moving finance from hindsight to foresight through faster closes and in-month reporting
• Using the right technology for the problem, and why AI is not always the answer
• Building resilient, well-rounded finance teams that can adapt as the pace of change accelerates

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In this third episode of the CFO 4.0 Revisited series, Hannah Munro is joined by Howard Tunnicliffe, now FP&A Director at Busuu, to revisit a conversation that remains highly relevant for modern finance leaders.

Originally recorded when Howard was Head of Finance Subscriptions at The Economist, this episode tackles a topic that still separates good finance teams from great ones: soft skills. As finance continues to move beyond pure technical delivery, Howard shares practical insight into why behaviours, communication and judgement matter just as much as numbers.

In this episode, you’ll hear:

• Howard’s career journey and lessons learned across global, matrixed organisations
• Why soft skills are critical for finance professionals looking to progress into leadership
• How to assess the strengths and gaps within your finance team
• The risks of ignoring soft skills in high-performing finance functions
• Which soft skills matter most in FP&A and senior finance roles
• Practical ways to develop these skills across your finance team

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 In this episode of CFO 4.0, Hannah Munro is joined by Etinosa Agbonlahor, CEO of Decision Alpha, to break down why pricing causes so much anxiety and how finance leaders can take control of it in a structured, evidence-based way.

Together, they explore how behavioural economics, customer insight, and disciplined iteration can turn pricing from a reactive afterthought into a strategic advantage.

In this episode, they cover

• Why pricing is the keystone of the business and what goes wrong when it is ignored
• The warning signs that your pricing strategy is misaligned with value
• Common pricing mistakes, including over-reliance on competitors
• How to research willingness to pay using both qualitative and quantitative methods
• Applying behavioural economics to frame prices, guide choices, and improve conversion
• Why pricing should be reviewed and refined regularly, not set and forgotten

Links mentioned:

• Etinosa's Linkedin 
• Learn more about Decision Alpha 

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