02: This is your first “Just The Sip" episode, where we break away from talking business with our guests and instead go into the dirty dirty details about dating, finances, friendship, exes… the list goes on. Today you’re stuck with me as I take you through who I am, what I do and why the hell I am even talking about the {true} life of an entrepreneur on this podcast. One of my businesses, The LEVEL Community, is my pride and joy that started from a small brunch with some new acquaintances of mine that were successful entrepreneurs. I’ll take you through its inception, going into business with a partner, breaking up the partnership, trademarking issues and where it's at today.

Drink of the Week:

{how was I sober during this}

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Get more Cha Cha Sips @chanelsonego!

Cha Cha Sips is managed and edited by Nikki Butler Media.

01: Josh Landan is a business building genius, excelling particularly in raising capital and creating badass brands. To date, he has raised over 40 MILLION DOLLARS and sold his first business to Coors. Josh is the founder and creator of Ashland Hard Seltzer, but the trendy alcoholic beverage company is not his first. He also founded St. Archer Brewing Co., Villager, Little Villager, Harland Brewing and Scout Distribution. Prior to diving into the alcoholic beverage industry, Josh started his career telling stories from behind the lens – filming, directing, writing and producing films and documentaries featuring some of the world's top surfers, snowboarders and skateboarders. Ashland Hard Seltzer was brewed to bring together people from all walks of life, to share moments and create stories as one. Moments are fleeting. Stories live forever. Cheers!

In our conversation, we discuss:⠀⠀⠀⠀⠀⠀⠀⠀

• Josh’s upbringing and his mom’s entrepreneurial spirit
• His background in extreme sports film and how he shifted to beer
• His realization of the importance of being home with family and how he adjusted his work/life balance
• The process of reaching out to investors and selling your vision
• His advice to aspiring entrepreneurs hoping to get into an industry they have no experience in

Drink of the Week:

Ashland Hard Seltzer

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Get more Cha Cha Sips @chanelsonego!

Resources:

• ashlandhardseltzer.com
• Instagram: @ashlandhardseltzer

Cha Cha Sips is edited and managed by Nikki Butler Media.

Chanel Sonego is an entrepreneur who always blocks out her calendar for happy hour. Better known as Cha Cha by her inner circle, Chanel created Cha Cha Sips to explore the struggles that a group of entrepreneurs would talk about over several cocktails with little inhibition. Chanel and her guests will explore work and dating, work and making friends, work and marriage, work-work-and more f***ing work. But let's have a drink first. New cocktails and episodes every Thursday!