What does it take to stand out in this hypercompetitive world that we live in? In this episode, Scott McKain joins Dr. Gary Sanchez to share how he is challenging the status quo and helping others do the same. Scott is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers to stand out in the marketplace. He exudes his WHY of Challenge as he shares valuable insight on different ways you can magnify your uniqueness in a way that serves other. Tune in to learn more from Scott with lessons from his best-selling books.

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