This week’s episode is with Mayssa Chehata, the founder of Behave, a better for you candy company that just launched a few months ago with sweet and sour gummies that are low sugar, low net carb, chef-created and an elevated taste that has already been covered in Fast Company, Forbes and Business Insider.

On today’s episode, we get into Mayssa’s previous career journey having held brand partnership and business development roles at the NFL, Uber, Daily Harvest, and SoulCycle; we get into the details of how she found the right factory, partnered with a celebrity chef, fundraised, launched and everything in between, we get into the transformational personal work she had done on herself before starting Behave, the importance of being able to sit in silence with your own thoughts and how much clarity comes from that, and why putting one foot in front of the other with blinders on is the only way to make significant progress.

Find Mayssa’s Instagram here: https://www.instagram.com/mayssa/

Find Behave’s Instagram here: https://www.instagram.com/eatbehave/

Find Behave’s Website here: https://www.eatbehave.com/

Sophie’s Instagram here: https://www.instagram.com/sophieiweill/

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