Change is hard. Whether it's getting a patient to change his lifestyle or adhere to a medication, or convincing an executive to implement a new tool or strategy, getting humans to change course is no easy thing. Hamid Ghanadan of the Linus Group spends his time thinking about how to build products and campaigns that will lower the energy barrier to change. In this episode, Ghanadan talks about the barriers to change and how change management can make a difference for the healthcare system. He also provides some specific examples of how minor changes - nudges - can create an outsized effect. Be sure to check out Gahanadan's books "Persuading Scientists" and "Catalytic Experiences."