Changing The Sales Game

AI Impacts on the Future of Work with Steve Lomas (episode 226)

"Humans are not perfect, and neither is AI. But together, we can create something extraordinary." – Andrew Ng

Check Out These Highlights:

Lately, AI has been a big topic everywhere we look, from events and meetings to our offices. So, what does it mean for the future of work and its workers?

This is a critical question, as it reveals the skills or understanding you may need to acquire to remain relevant in an ever-changing world filled with automation and AI options.

About Steve Lomas:

Steve is the CEO of The Roster Agency, Nashville's premier provider of fractional creative resources. A Fortune 500 innovator and serial startup founder, he has collaborated with DreamWorks, EA Games, Philips, and ABC. As a talent acquisition consultant for lynda.com (now LinkedIn Learning), he honed his ability to identify top talent—insight he now brings to The Roster. Passionate about the freelance economy, Lomas connects professionals with leading brands, driving innovation and excellence.

How to Get in Touch with Steve Lomas:

Email: [email protected]

Website: https://www.theroster.agency/

Podcast Episode from 4/2/25:

https://podcasts.apple.com/us/podcast/changing-the-sales-game/id1543243616?i=1000701894929

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LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems you may have in your business.

"Hiring the wrong people is the fastest way to undermine a sustainable business." ― Kevin J. Donaldson

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As a business owner, I know it's impossible to get everything done independently. I need a team to help my business continue to grow. Who I choose to work with isn't something I take lightly because they will either support or undermine my business goals and objectives.

During today's show, my guest will reveal how businesses can create self-sustaining companies with engaged, loyal employees. From hiring strategies to retention secrets, he will share practical insights on culture-building that lead to business success and personal freedom.

About Ken Rusk:

Ken is a bestselling author, entrepreneur, and workplace culture expert who built Rusk Industries into a nine-figure company. With 40 years of experience, he helps entrepreneurs reduce turnover, increase loyalty, and create self-managed teams. His book, Blue-Collar Cash, became a Wall Street Journal bestseller, and his insights have been featured in Forbes, Fox Business, and USA Today. Ken's mission is to help business owners build thriving teams and gain freedom in their personal lives.

Email: [email protected]

Website: https://www.KenRusk.com

Life Design Package Link: https://courses.kenrusk.com/

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems you may have.

"I never lose. I either win or learn." – Nelson Mandela

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I believe that we never truly lose if we learn something from a loss, whether it's not meeting a goal or a negative experience. We need to trust ourselves, which isn't always easy. One of the problems today is that decision fatigue and strategy overload keep high achievers stuck and cause them to question themselves. You used to be motivated and successful, but now you feel stalled—like no matter how many strategies you try, you can't seem to get over this hump.

About Dawn Ledet:

Daen is a seasoned life and business coach, host of The Self Trust Solution Podcast, and author of Master Your Inner Dialogue. As the creator of The Self Trust Lab, home of the proven 3E Success Method, Dawn helps individuals cultivate self-trust to set and achieve their most meaningful goals. With over 20 years of leadership experience and more than 6,000 coaching sessions, Dawn has guided countless individuals in breaking free from self-doubt, procrastination, and perfectionism. Her work emphasizes transforming self-talk, overcoming obstacles, and building a mindset of achievement that fosters personal and professional success.

How to Get in Touch with Dawn Ledet:

Email: [email protected]

Website: http://www.theselftrustcoach.com/

Free Gift: https://www.theselftrustcoach.com/assessments/2148479238

Previous Show: https://podcasts.apple.com/us/podcast/changing-the-sales-game/id1543243616?i=1000702780215

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week. Listen to Connie explore new sales and business topics or address problems you may have in your business.

"The human brain is wired to remember stories." - Unknown

Check Out These Highlights:

If you're tired of feeling salesy or pushy, this episode is for you. Join us as we explore how storytelling can transform your sales approach from transactional to truly transformational.

My guest shares why stories are the most powerful tool in your sales toolkit, what kinds of stories drive connection and conversion, and the must-have stories every business owner and salesperson should keep in their Core Story Hub. Whether posting or on a sales call, these story strategies will help you stay rooted in the message or service you provide to your ideal client and help you show up with confidence and clarity.

About Toby Myles:

Toby is a story coach and strategic copywriter who helps her clients find the beauty in their stories and use them to build deep connections and trust in their marketing. Through her workshops, private story coaching, and signature Core Storyhub Framework, she helps entrepreneurs bring their voices to life, enabling them to confidently speak and sell.

How to Get in Touch with Toby Myles:

Email: [email protected]

Website: https://www.tobymyles.com

Free Gift: https://chipper-creator-2128.kit.com/56150443a6

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week. Listen to Connie dive into new sales and business

topics or problems your business may have.

"I believe that wherever there is mastery, coaching is occurring, and whenever coaching is done, mastery will be the outcome." – Andrea Lee

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Part of the deal for clients that hire me is that there has to be a coaching component after we train the employees. Suppose the organization has a coaching program, great. If not, I can share my program to help and support the change in behaviors the organization seeks, get the new behaviors and habits to stick, and ultimately grow sales because changing behaviors will always drive the numbers or results.

Yet, I have found that most leaders—80%—feel that coaching is too hard, they are unsure how to do it, and they feel it's too time-consuming. The reality is that without coaching, we are wasting so much time, energy, and revenue growth.

Showing up for your clients is not about grand gestures. It's about consistency, persistence, and respect in all your follow-ups, conversations, and outreach. There must be monthly detailed coaching to create this consistency and focus.

About Connie Whitman:

Connie Whitman is known for her energetic, passionate, heart-centered, and enthusiastic approach to sales, teaching, and coaching. She has served as the CEO of Changing the Sales Game for over 25 years, assisting business owners, leaders, and sales teams in building powerful organizations.

Connie is a four-time #1 international best-selling author, including her book ESP (Easy Sales Process): 7 Steps to Sales Success, as well as a speaker and podcast host. Her inspiring teaching, transformational tools, and informative content help business owners and salespeople increase revenue streams through improved communication skills.

She is thrilled to share inspiring content on her international podcasts "Changing the Sales Game" and "Enlightenment of Change."

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes post every week - listen to Connie dive into new sales and business topics or problems you may have in your business.

"There are no shortcuts to success. You have to believe in yourself and never give up." – Neha Dhupia

Check Out These Highlights:

Trusting in ourselves isn't always easy. The problem today is that decision fatigue and strategy overload keep high achievers stuck. You used to be motivated and successful, but now you feel stalled—like no matter how many strategies you try, you can't seem to get over this hump. My guest and I will discuss 3 Self-Trust Solution tips today for breaking free from this cycle and moving forward!

About Dawn Ledet:

Dawn is a seasoned life and business coach, host of The Self Trust Solution Podcast, and author of Master Your Inner Dialogue. As the creator of The Self Trust Lab, home of the proven 3E Success Method, Dawn helps individuals cultivate self-trust to set and achieve their most meaningful goals. With over 20 years of leadership experience and over 6,000 coaching sessions, Dawn has guided countless individuals to break free from self-doubt, procrastination, and perfectionism. Her work emphasizes transforming self-talk, overcoming obstacles, and building a mindset of achievement that fosters personal and professional success.

How to Get in Touch With Dawn Ledet:

Email: [email protected]

Website: http://www.theselftrustcoach.com/

Free Gift: https://www.theselftrustcoach.com/a/2148063176/moAgFopF

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems you may have in your business.

"Opportunities don't happen. You create them." – Chris Grosser

Check Out These Highlights:

The workforce has changed forever. Employees want flexibility, businesses need agility, and the traditional 9-to-5 model is giving way to a smarter, more dynamic approach. So, how do we navigate the evolving freelance economy and help businesses harness the power of fractional resources?

Today, we will explore why the old employer-employee loyalty contract is fading, how companies can strategically integrate freelance and fractional talent, and the best practices for managing a hybrid workforce. Whether you're struggling with hiring, looking for ways to future-proof your business, or just curious about where the workforce is headed, today's show will offer practical insights, actionable strategies, and a fresh perspective on how to make the most of the new world of work.

About Steve Lomas:

Steve is the CEO of The Roster Agency, Nashville's premier provider of fractional creative resources. A Fortune 500 innovator and serial startup founder, he has collaborated with DreamWorks, EA Games, Philips, and ABC. As a talent acquisition consultant for lynda.com (now LinkedIn Learning), he honed his ability to identify top talent—insight he now brings to The Roster. Passionate about the freelance economy, Lomas connects professionals with leading brands, driving innovation and excellence.

How to Get In Touch with Steve Lomas:

Email: [email protected]

Website: https://www.theroster.agency/

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems your business may have.

A Leaders Guide to Address Common Challenges with Israel Duran (episode 219)

"If you can't explain it simply, you don't understand it well enough." – Albert Einstein

Check Out These Highlights:

I speak for a living. Whether in front of an audience or a team of employees at one of my banks. If I can't take complex ideas, thoughts, or circumstances and make them easy to understand, I will not generate a return on investment for my clients.

Another key skill for leaders is using their voice with purpose, focusing on communication that genuinely serves and uplifts others. By embracing this approach, leaders can address common challenges like inspiring their teams, building trust, and fostering a culture of collaboration and growth.

About Israel Duran:

Israel is a sought-after business growth partner, speaker, and trainer who empowers purpose-driven leaders and corporate organizations to build profitable, impactful ventures grounded in servant leadership. With expertise in business, finance, and the art of meaningful communication, Israel has inspired thousands of entrepreneurs and corporate teams worldwide.

He aims to help leaders leverage their skills and knowledge to create sustainable businesses that drive positive change while staying true to their core values.

How to Get In Touch with Israel Duran:

Email: [email protected]

Website: https://israelduran.com/

Free Gift: https://www.instagram.com/israelduranassociates/

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems you may have in your business.

"You don't have to see the whole staircase, just the first step." – Dr. Martin Luther King, Jr.

Check Out These Highlights:

Why do some days feel easier to get things done than others? I am sometimes clear about the next step and sometimes not. The reality is that to stop procrastination in its tracks and keep moving forward, we cannot always see the entire staircase. The next step is to keep moving forward and maintain that perspective of getting it done one step at a time.

About Robin J. Emdon:

Robin is an accountability coach, online marketer, and author of GetResultsology®—The Science of Getting Stuff Done!. With a background in life coaching and a degree in psychology, philosophy, and history, Robin specializes in helping business owners and solopreneurs defeat procrastination and boost productivity. His unique system, GetResultsology®, offers science-backed strategies to transform habits and achieve success. Based in South Devon, England, Robin continues to coach clients worldwide.

How To Get In Touch with Robin J. Emdon:

Email: [email protected]

Website: http:// getresultsology.com

Free Gift: http://reallyusefultips.com

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes post every week—listen to Connie dive into new sales and business topics or problems you may have in your business.

"A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer's decision to choose one product or service over another." – Seth Godin

Check Out These Highlights:

Sales and marketing are married. You can't have one without the other. Personal branding, messaging & marketing will help you make the sale before the sales call starts. Think that you are building the know, like, and trust factor every time you send a marketing message or meet someone live at a networking event.

Your message must be clear so that you can find your ideal client and stop wasting valuable time chasing the wrong lead.

About Jason Moss:

Jason is a multi-six-figure business coach who helps online business owners generate leads and clients consistently. Starting his coaching business in 2016 with just $4,728 in sales, Jason scaled to $500,000+ per year through proven strategies and ethical marketing.

He's built a thriving community of over 1,000 clients worldwide and is passionate about empowering others to grow their businesses in a way that works and feels good. Jason lives in Boulder, Colorado, with his partner, Kimberly.

How to Get In Touch with Jason Moss:

Email: [email protected]

Website: http://jasonmoss.com/

Free Gift: https://go.jasonmoss.com/messaging-cheatsheet?Source=Podcast

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week, and you can listen to Connie dive into new sales and business topics or problems your business may have.