It’s fair to say that the tobacco industry is one of the most controversial ones out there, with the phrase ‘Big Tobacco’ almost a meme, a shorthand for unscrupulous business practices. No wonder then that tobacco companies are trying to remake themselves, companies like Philip Morris International. PMI has a history dating back to the 1840s, and yet, today, their tagline is now ‘Delivering a smoke-free future’. Over the course of ten years, they’ve seen a third drop in the volume of cigarette sales. They’re keen to talk about their story of ‘transformation’, which is why they’ve sponsored this podcast. So what’s really going on?

Cindy Yu talks to David Miller, a lecturer at Princeton where he specialises in faith and ethics. He’s been commissioned by PMI to author a report all about ‘corporate change’.

We also speak to Moira Gilchrist, Vice President of Strategic and Scientific Communications at PMI, Martin Vander Weyer, the Spectator’s business editor, and Professor John Kotter, a leading business theorist at Harvard Business School.

This podcast was sponsored by Philip Morris International (PMI) but produced under the sole editorial control of The Spectator. Therefore the views expressed represent those of the commentators featured and do not necessarily represent the views of PMI.