Channel Smart | Ecosystem Acceleration

In this episode of Channel Smart, we’re discussing how the channel is evolving and the role of ecosystems. Our guest for this episode is Charlie Cox, Senior VP of Channel Transformation at JS Group. Before his role with JSG, Charlie built and led a highly successful technology solutions company with a blue-chip list of Fortune 500 and ISV customers.

The episode opens with a discussion about changes brought about by the pandemic, aging out, and new people entering the channel. The conversation quickly flips to looking at how the customers have moved to a consumption model with a complexity requiring leveraging multiple partners, which has precipitated the need for new ecosystems.

The development of new ecosystems naturally leads to a conversation on the impact of change on the various components of the channel, including vendors, distributors, partners, etc., and the need for channel orchestration, marketplaces, and channel consolidation.

We discuss the accelerating pace of change, the growing volume of ISVs and new solutions, and the number of new partners entering the channel. We also touch on the rising role of Channel Chief within organizations.

We hope you enjoy the podcast. Feel free to reach us for booking, feedback, questions, or comments at [email protected].

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website. 

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at [email protected]. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.

In this episode of Channel Smart, we start exposing our audience to more of the JS Group’s team. Paul Yantus, Vice President of JS Group Digital Marketing, hosts Karin Freeland-Aviles, JS Group’s Vice President of Digital Go-to-Market & Learning, to discuss social selling.

The episode starts with a discussion about how social selling is often misunderstood; people forget or choose not to be social. This leads to spammy interactions that are a real turn-off for the target audience. Karin then shares how relationship building is the foundation of social selling.

The rapid move to work at home due to the pandemic put a new emphasis on social selling. Karin points out how decisions makers are online now more than ever. Social sellers need to take advantage of this, and this starts with reaching out and putting customer needs first.

Karin and Paul pivot to discuss how marketing and social selling should work together and how vital marketing content can be in supporting social selling. Karin then discusses employee ambassador programs to engage more of the organization in social selling.

The conversation evolves into a discussion of the personal makeup of a social seller. How important it is that social media is woven into how they go about their day – not something they do because it’s their job. Karin then shares what companies should do with executives who are not social natives.

Paul and Karin conclude by discussing the people they train and coach and some of their experiences – good and bad. Karin states, “you get out of it, what you put into it.” This statement sums up some of both their experiences.

We hope you enjoyed the podcast. Feel free to reach us for booking, feedback, questions, or comments at [email protected].

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website. 

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at [email protected]. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.

On this special episode of Channel Smart, sponsored by Intel, Janet Schijns hosts Sarah Wieskus, Intel’s Global Sales Director. Janet and Sarah discuss demand and supply chain challenges creating device shortages, the advantages of Intel’s vPro platform, the overall inability to obtain devices (chip shortage, etc.). and related channel challenges and trends.

We’ve seen record demand stimulated by the move to work from home. Unfortunately, the supply chain has struggled to keep up with this demand. Janet and Sarah discuss the drive to refresh technology at home and the market impacts. This segment segues into a discussion of Intel’s move to build chips in the US, which will create many new jobs.

The conversation evolves into the impact on the channel and how channel partners are changing how they go to market. Sarah discusses how this has impacted Intel and her team specifically. She now sees her global team more often, which has led to greater creativity and innovation. She also shares the many challenges and concerns of supporting users in diverse home environments.

The conversation shifts to the Intel vPro platform and how it helps support enterprise end-customer needs, specifically while working remote. To qualify for vPro certification, platforms must have the right technology, security, remote management, and more. vPro comes in all form factors, making it easy for IT to understand where the enterprise standard is set. Janet and Sarah then discuss some of the use cases for vPro and how it creates business advantage.

The podcast shifts to Sarah sharing Intel’s perspective on the role of the channel in addressing the changing market. Sarah shares, “MSPs are hugely important in this space since they have SLA’s they have to meet and want to improve.” vPro offers an opportunity to improve SLAs and positions customers for the upgrade to Windows 11.  

We hope you enjoyed the podcast. Feel free to reach us for booking, feedback, questions, or comments at [email protected].

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website. 

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at [email protected]. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.

With all the talk of growth in the industry will everyone profit?  Listen in to hear Janet Schijns talk about the stumbling blocks for growth and how to address them so you can take more than your fair share of profitable growth in the tech industry.

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website. 

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at [email protected]. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.

In this session our CEO Janet Schijns shares some startling new data on the disconnect on digital success between the  Board Of Directors and the Management teams in Corporate America.  What will smart channel firms do to ensure that disconnect doesn’t happen to their solution? Listen in now!

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website. 

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at [email protected]. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.

We need to move beyond work from home and enable the return to our favorite SMBs. Listen in as Janet talks about the IOT solutions that may just be able to lead the way to a new tech-driven recovery.

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website. 

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at [email protected]. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.

Listen in as Janet Schijns, CEO JS Group takes on the reality of remote work in the future and how channel partners can profit by engaging the right decision makers now.

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website. 

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at [email protected]. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.

This session talks about how technology sellers survive in a world where the digital normal demands a fresh approach to sales.

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website. 

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at [email protected]. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.