Channel Smart | Ecosystem Acceleration

In this episode of Channel Smart, JSG's President, Meredith Caram, and Zift Solution's Vice President of Sales, Anthony D'Angelo, join us to discuss how organizations can maximize their sales team's effectiveness during economic uncertainty and meet the changing expectations of their customers, partners, and employees. 

Meredith and Anthony share actionable strategies on how to enable your sales teams through: 

• Improving your current hiring strategies
• What to look for in a salesperson
• Effectively evaluating and selecting sales tools
• developing employees through education and professional development 

We hope you enjoyed the podcast. Feel free to reach us for booking, feedback, questions, or comments at [email protected]. 

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website. 

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at [email protected]. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.

Janet Schijns, Co-Founder and Managing Partner of JSG, returns to Channel Smart to interview Alexandra Zagury, Vice President of Partner Managed & as-a-Service, Global Partner Sales at Cisco. Together these industry thought leaders discuss the state of as-a-Service and essential focus areas, including the global talent shortage, a challenge for many channel partners. Alexandra provides invaluable insights and specific actions channel partners should take, sharing Cisco's "Five Cs for Channel Talent" framework.

We hope you enjoyed the podcast. Feel free to contact us for booking, feedback, questions, or comments at [email protected].

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website. 

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at [email protected]. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.

Jasmina Muller, Ecosystems Chief at PartnerTap, joins us for this episode of Channel Smart to discuss how technology and analytics are changing how the channel works. Janet Schjins, CEO and Co-Founder of JSG, returns as host.

Jasmina discusses how PartnerTap is taking an ecosystem-wide approach to growth. PartnerTap is a partner data enterprise co-selling platform that gives partners the data they need to scale up co-selling across their channel ecosystem.

Most channel selling happens remotely, and if you can’t connect or your computer isn’t up to the task. As Janet says,” The technology needs to work, and you need accessible support.” Remote support is where Intel vPro helps channel leaders accel at their jobs.

Security is also a significant concern, and it requires us to have the right hardware, software, and training to ensure we’re protecting ourselves and our data. Jasmina shares how PartnerTap security extends to internal IT decisions, which is why they rely on Intel vPro.  

It’s an exciting time in the channel, and research shows many changes. It’s not you as a lone ranger any longer, but you as a partner working with other partners to be successful. Jasmina shares that at PartnerTap, we ask ourselves how to help partners with a long-term strategy and sell more together.

We hope you enjoyed the podcast. Feel free to contact us for booking, feedback, questions, or comments at [email protected].

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website. 

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at [email protected]. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.

The Asponte Technology team joins us for this episode of Channel Smart, and we explore accelerating sales through technology, culture, and data-driven testing. Vlad Kraus, Director of Social Media & Data Analytics at JSG, hosts Duffy Fron, Chief Commercial Officer, and Nick Bomleny, Director of Marketing from Asponte Technology. Barb Goworowski, CMO & COO of JSG, also participate in this conversation.

The episode opens with Nick sharing how, back in 2020, Asponte saw buying and information-gathering patterns of buyers changing. Reviewing data about buying behavior pointed to a need to change how Asponte approached sales. “We started to see how buyers were changing and spending less time with salespeople and more online,” said Nick Bomleny.

At the same time, Asponte Technology was looking at refreshing its entire sales and marketing technology stack, and they also took JSG’s Social Selling course. The social selling course was a catalyst that drove a cultural change. New technology, a culture shift, and a greater focus on data helped accelerate the company’s growth. As you listen to the episode, you’ll hear how this combination led to 600% sales growth and transformed the company.

We hope you enjoyed the podcast. Feel free to reach us for booking, feedback, questions, or comments at [email protected].

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website. 

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at [email protected]. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.

For this year’s last episode, we discuss the digital marketing trends for 2023. Vlad Krause assumes the role of host and interviews Barb Goworowski, COO/CMO at JS Group, and Paul Yantus, VP of Digital Marketing at JSG. Trends discussed in this podcast include:

• Knowing Your Audience
• Refining Messaging
• Partner Experience
• Customer Experience
• Short Form Video
• Employee Advocacy
• Influencers

We hope you enjoy the podcast. Feel free to reach us for booking, feedback, questions, or comments at [email protected].

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website. 

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at [email protected]. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.

Janet Schijns, Co-Founder and Managing Partner of JS Group, returns to Channel Smart to interview Ashlyn Szilva, Vice President, Partner Ecosystems Strategies & Research, to discuss bringing social media to life for JSG customers.

Listen in as Ashlyn shares what her team does and the technology that supports them. Ashlyn’s team creates and promotes social content on behalf of JSG customers. Ashlyn’s team is 100% remote and uses Intel vPro devices to ensure security and remote support.

We hope you enjoy the podcast. Feel free to reach us for booking, feedback, questions, or comments at [email protected].

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website. 

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at [email protected]. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.

In this episode of Channel Smart, we’re discussing how to use social media in your business with our guest Vlad Krause, Director of Social Media & Data Analytics at JS Group. 

Our conversation covers a wide range of topics related to social media and your business, including the ROI of social, social selling techniques, social selling vs. social marketing, and the role influencers should play in your social media strategy.

Hear some of the dos and don’ts of social interactions. How to think about who the influencers are that matter to your business. Hear how Tik Tok might make sense for your business.

We hope you enjoy the podcast. Feel free to reach us for booking, feedback, questions, or comments at [email protected].

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website. 

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at [email protected]. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.

In this episode of Channel Smart, we’re discussing channel partner experience with our guest is Meredith Caram, Chief Revenue Officer of JS Group. We also talk about how to communicate more effectively with partners and customers.

Our first topic is competitive differentiation and how it impacts the partner relationship. Meredith states that 50% of partners drop vendors from their portfolio because they failed to differentiate. Partners are looking for vendors who are investing in differentiation, activating partners, and looking for feedback.

The conversation discusses important considerations when dealing with partners and what partners are looking for in vendors. The episode touches on the partner experience and various touchpoints where partners and vendors disconnect.

The episode concludes with a brief discussion of technology's role in supporting partners. This touches on marketing automation and partner relationship management solutions. 

We hope you enjoy the podcast. Feel free to reach us for booking, feedback, questions, or comments at [email protected].

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website. 

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at [email protected]. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.

Janet Schijns is back as the host for our latest episode of Channel Smart. In this episode, we’re discussing how the channel is changing and the emergence of ecosystems. Our guest is Heather Tenuto, Chief Revenue Officer at Zift Solutions. 

This episode opens with a discussion of alternate/non-transacting partners. Examples of these types of partners are those that refer the sale or provide value in increasing adoption and retention. Suppliers are taking a step back to consider how their customers want to buy and where the various partners fit in that ecosystem.

The conversation evolves into a discussion about how not all channels are the same and how alternative channels have emerged and created change. This evolving channel has also changed how suppliers use tools to support the channel ecosystem.

The episode concludes with Janet asking Heather what the big change that will happen in 2023 in the channel? Channel leaders will become financial experts because the market demands it. Everyone will need to support their channel initiatives with numbers that show they are working and creating value.

We hope you enjoy the show. Please remember to share it with colleagues and subscribe using your favorite podcast platform (i.e., iTunes, Stitcher, Spotify, Google Podcasts, etc.).

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website. 

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at [email protected]. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.

In this episode of Channel Smart, we’re discussing partner relationships with customers. Our guest is Kris Blackmon, Chief Channel Officer at JS Group. Kris is a sitting member of CompTIA’s Channel Development Council and a passionate advocate of diversity in the workplace. 

This episode opens with a discussion about the recent MSP Summit and conversation topics from the show floor. These conversations lead us to discuss the buyer’s journey and how it impacts partners.

Focusing on customer success becomes a theme that carries the episode through the episode with Kris sharing her top three areas where she believes MSPs should focus: 

1. Speak the Customer’s Language
2. Monitor Adoption Metrics
3. Automate the Backoffice

Be forewarned; this episode is double the length of our average episode, so grab a cup of coffee and get ready to get Channel Smart.

We hope you enjoy the podcast. Feel free to reach us for booking, feedback, questions, or comments at [email protected].

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website. 

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at [email protected]. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.