Higher Ed Athletics

Chants Creativity with Coastal Carolina Athletic Director Chance Miller


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This conversation is absolutely loaded with strategic advice for current and aspiring ADs. Chance Miller brought new ideas to Coastal Carolina, including wild halftime shows and free concessions at football games. Chance explains where the ideas come from and how they've worked so far at Coastal. Despite being hired in 2024, Chance is already working with a new president (and served on the presidential search committee) and explains how that transition has worked up to this point. Miller goes in-depth on what he was evaluating last fall before making the decision to hire a new football head coach, and shares what he was looking for in the search. He also discusses the strategy Coastal Carolina is taking with uniform patch sponsorships across the athletic department. The conversation ends with BYOD (Bring Your Own Deputy) as I ask Miller to explain why it was important for him to bring Deputy AD Andy Humes with him from University of South Carolina.

If you will be interested in AD or Deputy AD jobs between now and the next 2-3 years, fill out the new HEA Candidate In-Take Form so you can be added to Travis's executive search database:


HEA is presented by PILYTIX, an AI tech company for higher education institutions and sports organizations. Increased Donations. Fast, Effective Targeting. Improved Performance. AD Vantage empowers athletic directors with comprehensive staff data, performance analytics, and AI-powered candidate insights to make smarter hiring, compensation, and retention decisions in an era where every dollar counts. Onrise provides complete mental health Coverage for your Athletes. One call. Same-day setup. Your athletes get immediate access to peer support from retired pros, licensed clinicians, and 24/7 crisis care. Less than one in-house FTE. No hiring hassles. No initiative fatigue.


  • 0:00 Introduction
  • 0:15 Free Concessions at Football Games
  • 7:05 Onrise: Mental Health Care for Athletes
  • 8:10 President Transition
  • 14:15 Football Coaching Change Decision (AD Vantage)
  • 21:30 Uniform Patch Deal
  • 25:00 BYOD - Bring Your Own Deputy
...more
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Higher Ed AthleticsBy Travis Smith

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